You’re Invited To An Exciting Marketing Challenge

Image of We Want You

What: 2011 Community Marketing Challenge

When: Starting Thursday, February 17th through an 8-week challenge.

Where: (and updates here).

Who: Sarah Russell of Common Sense Marketing, me (Jon Alford), and you!

Why: Fun, transparency, a challenge, potential to earn money, have questions answered, and collect market research.

How:  ok…enough with this invitation stuff ;)

Here’s the scoop.  Sarah and I are going to run a community challenge where we stand up our own niche sites (or minisites) from scratch.

You’ll see us both report everything from hosting to traffic strategy and even the mistakes and tweaks we’ll make along the way.  The idea is to work out the kinks in our own game and show people that it isn’t impossible to bolt these sites together.

It’s taking action that’s perhaps the biggest hurdle.

Affiliate Marketing vs. Community Building

I’m more from the community building camp. Clients I’ve worked with typically focus on one site and a product mix in a single industry.  I’ve also worked to develop paid communities around a single theme.

Sarah has a solid affiliate marketing background (she now blogs consistently at her home site and is also a community builder in her own right).  So she’ll be the lead on this project with me contributing by employing her strategies (and some of my own) as well as me publicly sharing my minisite journey.

I’ll also answer questions from participants along the way and I plan to lead at least one of the web conferences. Our two different approaches have a lot of overlap so it isn’t really much of a stretch for me to give this community challenge a go.

The main purpose of this is to create a quality website that we aim to monetize in the shortest amount of time possible.

What’s In It For You

Live weekly web conferences for those that opt-in and participate. Check out Sarah’s site on Thursday the 17th so you can sign up to watch us as we broadcast weekly web conferences.  The conferences will move along quickly and the meetings will be short and value-packed.  Only people that apply as participants (building your own site) will receive emailed invites to the web conferences.

This is all FREE. That’s zero dollars. If you plan to participate by building your own site(s) along with us then it’ll probably help if you have some experience with WordPress and a basic understanding of internet marketing and terminology. However, you’re welcome to just watch as this goes underway since we’ll share updates publicly.

Community support and accountability.  You’re free to connect with other participants in this challenge. The whole idea is to help each other out so let’s learn from each other! The limitation is we’ll only allow up to 10 people as active participants (note: participants will build websites and join our Q&A; the tentative plan for spectators is to have you sign up to receive recordings but you won’t have the live Q&A).

We’ll keep each other honest and held accountable to our projects as this unfolds over the 8 week challenge. Sarah and I ask that if you participate by creating a site then please share your results with the community as well.

Let’s have fun while we learn and develop our community. Think you’re ready to finally take action? Feel free to ask questions and make suggestions below!

Jon Alford and Sarah Russell

Photo: tracyhunter

9 Responses to You’re Invited To An Exciting Marketing Challenge
  1. Bryan McHeyzer
    February 15, 2011 | 5:24 am

    Hi Jon,
    This challenge sounds interesting…however I am not quite sure I fully understand how it works.

    Just went over to Sarah’s site and read what she had to say.

    I would love to join but I live in Australia and the time difference etc will make it impossible to take part.
    Hopefully I will be able to benefit from your teaching on the postd.


    • Jon
      February 15, 2011 | 11:01 am

      Hi Bryan – thanks for your interest. So the main idea here is there will be participants that step forward and apply via Sarah’s site. These participants, up to 10, will actively build a site of their own along with us.

      These are the only people that will receive the live web conference invitation from Sarah every week (U.S. Central Time). We’ll all help each other out in the conferences and ask questions, get answers, share strategies, and offer each other general input.

      Our plan so far is if you’re only watching (not building a site) then we may release the recordings of our conferences to you a couple days after each meeting. This is also opt-in access (but free).

      Make sense?

  2. Eddie Gear - The Guy With An Attitude
    February 15, 2011 | 10:34 am

    This one sounds interesting. This is a great initiative.

    I will check my calender to see if there is a free slot. Thanks again.

    • Jon
      February 15, 2011 | 10:52 am

      Please do! At least check in from time to time to keep informed of how everyone is progressing.

  3. Jk Allen
    February 15, 2011 | 11:59 pm

    Hey Jon,

    I was reading this info and got excited. I headed over to Sarah’s site and found that the time just won’t work for me. I’m surely interested and really want to see a replay, if that is a option for you two to capture. If not – I’ll make it a better point to attend the next session. I will shoot to make the 17th…but it’s likely I’ll be late.

    I’m really interested in learning about Internet Marketing. There are a lot of shady folks out there, which has kept me away – but I get the sense that you’re the real deal.


    Good luck and I hope you get a great turn out!

    • Jon
      February 16, 2011 | 6:25 pm

      Thanks for dropping by! The challenge is going to be a great learning experience for everyone involved. Sarah and I wanted to take action rather than simply write about it. Anyway, it’ll be ongoing for 8 weeks so stay tuned for further updates and if you’re up for building a minisite along with us then sign on up!

  4. Jk Allen
    February 16, 2011 | 12:05 am

    I think I’m in luck – I jumped the gun. The sign up goes up on the 17th. perfect!

  5. [...] is webinar night for the 2011 Community Marketing Challenge currently underway. It’s for the exclusive community that Sarah (at Common Sense Marketing) [...]

  6. [...] at Common Sense Marketing and I have put together a course that documents our efforts from The 2011 Community Marketing Challenge earlier this [...]

Leave a Reply

Wanting to leave an <em>phasis on your comment?

Notify me of followup comments via e-mail. You can also subscribe without commenting.

Trackback URL