What: 2011 Community Marketing Challenge
When: Starting Thursday, February 17th through an 8-week challenge.
Where: CommonSenseMarketing.net (and updates here).
Who: Sarah Russell of Common Sense Marketing, me (Jon Alford), and you!
Why: Fun, transparency, a challenge, potential to earn money, have questions answered, and collect market research.
How: ok…enough with this invitation stuff
Here’s the scoop. Sarah and I are going to run a community challenge where we stand up our own niche sites (or minisites) from scratch.
You’ll see us both report everything from hosting to traffic strategy and even the mistakes and tweaks we’ll make along the way. The idea is to work out the kinks in our own game and show people that it isn’t impossible to bolt these sites together.
It’s taking action that’s perhaps the biggest hurdle.
Affiliate Marketing vs. Community Building
I’m more from the community building camp. Clients I’ve worked with typically focus on one site and a product mix in a single industry. I’ve also worked to develop paid communities around a single theme.
Sarah has a solid affiliate marketing background (she now blogs consistently at her home site and is also a community builder in her own right). So she’ll be the lead on this project with me contributing by employing her strategies (and some of my own) as well as me publicly sharing my minisite journey.
I’ll also answer questions from participants along the way and I plan to lead at least one of the web conferences. Our two different approaches have a lot of overlap so it isn’t really much of a stretch for me to give this community challenge a go.
The main purpose of this is to create a quality website that we aim to monetize in the shortest amount of time possible.
What’s In It For You
Live weekly web conferences for those that opt-in and participate. Check out Sarah’s site on Thursday the 17th so you can sign up to watch us as we broadcast weekly web conferences. The conferences will move along quickly and the meetings will be short and value-packed. Only people that apply as participants (building your own site) will receive emailed invites to the web conferences.
This is all FREE. That’s zero dollars. If you plan to participate by building your own site(s) along with us then it’ll probably help if you have some experience with WordPress and a basic understanding of internet marketing and terminology. However, you’re welcome to just watch as this goes underway since we’ll share updates publicly.
Community support and accountability. You’re free to connect with other participants in this challenge. The whole idea is to help each other out so let’s learn from each other! The limitation is we’ll only allow up to 10 people as active participants (note: participants will build websites and join our Q&A; the tentative plan for spectators is to have you sign up to receive recordings but you won’t have the live Q&A).
We’ll keep each other honest and held accountable to our projects as this unfolds over the 8 week challenge. Sarah and I ask that if you participate by creating a site then please share your results with the community as well.
Let’s have fun while we learn and develop our community. Think you’re ready to finally take action? Feel free to ask questions and make suggestions below!
Jon Alford and Sarah Russell