What is Your Market Saying About You?

Image of Market WhisperWe all have a favorite TV show. If not TV, you have a  musician, artist or historic figure you hold near and dear.

You’d give anything to spend a day hanging out with them.

In the case of actors, have you ever watched some of their behind-the-scenes videos or outtakes from movies or shows?

Isn’t it funny how you feel as though you get to know them when they’re being candid away from the spotlight?

It’s funnier still that you’ll watch them go through make-up, rehearsal, and the whole nine but still believe their performance on stage. You buy their story and you’re convinced they are who they say they are when it’s show time.

This brings us to talking about perceptions people have of us and our businesses.

Perceptions of your business

What people say or think about you does matter. Particularly when you’re a business owner since you’re only as good as your last serviced customer.

Recently, I released a paid product with Sarah and we’re on the spot now. People will see most of what was happening behind-the-scenes with our community marketing challenge earlier this year. It’s exciting. But it’ll also be an eye opener for us in terms of public perception.

Stay authentic…

We’ve been (and shall remain) authentic with our product, community, and buyers. We’ll take a few lumps along the way with the occasional disgruntled email or commenting troll and keep going. It comes with the territory.

People buy authenticity. If you’re perceived as trustworthy, honest, and helpful then the word will get out. Those are the qualities we’re hoping come across loud and clear about us with our offer to you.

Those are the qualities we hope you’ll project with your product, whatever it may be.

Your business

Let’s talk it out.

What is the perception you think people have of you?

In movie terms, are you the friendly, highly-talented actor who, behind-the-scenes, is just as amiable and magnetic?

Or are you putting on a show to win a favorable perception but lack the virtues that warrant it?

Give it some thought and I’d love to continue the conversation in the comments.

Photo: hansvanrijnberk

7 Responses to What is Your Market Saying About You?
  1. Adrienne
    June 22, 2011 | 3:02 pm

    Ah perception of others. That is a good question.

    I believe mine is pretty good. I’ve had some wonderful comments left by my readers who have only said really nice things about me. I’ve also started building some pretty solid relationships because of who they see me as a person so it’s all been pretty good.

    Now, on to the next phase! :-)

    Thanks for this post Jon, you are dead on my friend.


    • Jon
      June 24, 2011 | 5:59 pm

      Adrienne I know people think highly of you – I’ve seen comments about you off your site and they’re positive. Plus, I know from our Skype chats that you’re completely sincere and open about your experiences in business and online. It’s refreshing to find your level of honesty out there :)

  2. Extreme John
    June 24, 2011 | 10:39 am

    As I read this post I have come to realize that business is very different than our personal lives. Because in our personal lives, what people think about us is has little or no effect on us so most of us really don’t care. However, in business, what people say about it greatly affects our market and sales. Thus we have to please people and the way to do it is by being who we are and genuinely promote our products all thought this process takes a lot of effort and time. But I say it’s all worth it.

    • Jon
      June 24, 2011 | 6:02 pm

      You and I agree there, John. It’s all worth it!

      Even though we should care less about what people think or say of us in our personal lives (self-esteem and sense of worth should have that in check), business is a different story. People talk, people tweet, people rant on Facebook and blogs. Treating everyone with respect and showing consistent voice and action out there helps spread goodwill.

  3. Terje Sannarnes
    June 27, 2011 | 8:42 am

    It should be noted that the task of every online entrepreneur is to know what people say about his/her business. As an entrepreneur you should do all your best to establish good reputation between your company and clients.

    • Jon
      July 2, 2011 | 2:29 pm

      Good point, Terje. Knowing what people are saying IS required knowledge. Reputation management is a vast but essential undertaking the way new media shares information in volume.

  4. [...] discussed market perception not long ago. In terms of this perceived future value, how are you being perceived in the [...]

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