You’d give anything to spend a day hanging out with them.
In the case of actors, have you ever watched some of their behind-the-scenes videos or outtakes from movies or shows?
Isn’t it funny how you feel as though you get to know them when they’re being candid away from the spotlight?
It’s funnier still that you’ll watch them go through make-up, rehearsal, and the whole nine but still believe their performance on stage. You buy their story and you’re convinced they are who they say they are when it’s show time.
This brings us to talking about perceptions people have of us and our businesses.
Perceptions of your business
What people say or think about you does matter. Particularly when you’re a business owner since you’re only as good as your last serviced customer.
Recently, I released a paid product with Sarah and we’re on the spot now. People will see most of what was happening behind-the-scenes with our community marketing challenge earlier this year. It’s exciting. But it’ll also be an eye opener for us in terms of public perception.
We’ve been (and shall remain) authentic with our product, community, and buyers. We’ll take a few lumps along the way with the occasional disgruntled email or commenting troll and keep going. It comes with the territory.
People buy authenticity. If you’re perceived as trustworthy, honest, and helpful then the word will get out. Those are the qualities we’re hoping come across loud and clear about us with our offer to you.
Those are the qualities we hope you’ll project with your product, whatever it may be.
Let’s talk it out.
What is the perception you think people have of you?
In movie terms, are you the friendly, highly-talented actor who, behind-the-scenes, is just as amiable and magnetic?
Or are you putting on a show to win a favorable perception but lack the virtues that warrant it?
Give it some thought and I’d love to continue the conversation in the comments.