Are you struggling to come up with the right online business idea?
Maybe you aren’t sure which direction to take your revenue strategy. That’s okay. Chances are you’re either swamped with ideas or you have none.
If you’re swamped, this article will add to your overwhelm
So, I just wanted to have fun and rapid-fire some ideas that have been zipping around in my head as of this writing.
If you’re looking to make money online then here’s to you:
The witty type
Are you into observational humor, wit, or comics? If you’re a memebase-type web surfer (examples in a moment) who gets your jollies from getting laughs then you can make a living from it (not easy).
You could model your approach after sites like Fail Blog, theoatmeal or icanhazcheeseburger. These sites drive massive amounts of viral traffic and monetize in ways such as:
- Paid ads
- Novelty items like posters and mugs
Just be sure you’re unique; blatantly ripping off another site won’t help your cause. Use Facebook to get your friends to share your content and help drive more buzz about your site. Sites like these rely on user-submitted content in addition to original work. That’s a great way to make people feel involved and have them spread the word for you.
Oh, and for the t-shirts try using Spreadshirt.com. I have one client that’s happily using their paid (there is a free option) service and he’s quite happy.
The service provider
Are you considering going into the service industry? Offering consulting or coaching?
Try leading with a free ebook or white paper. Make it extraordinary. Have your ebook well-designed by a pro or use myecovermaker (I found out about myecovermaker at Grow With Stacy). Over deliver in your free offering and showcase your knowledge.
It’ll boost your chances of word getting out about what you know and the value you deliver. Within that eBook or white paper make sure you allow people to share your work but with an attribution link back to you. You should also consider adding a relevant affiliate product (or two) within the book.
If you’re a consultant then make sure you’re showing up where your potential clients will be. Facebook, Twitter and even LinkedIn are great places to network and establish presence. When it comes to earning, build relationships and as I always advise – offer value first. Give before you receive.
Then create that landing page showing off what you offer. It takes all of five minutes to get your PayPal buttons set up on your services landing page and you’re good to go (speaking of which – I do have to work on mine).
You’re too busy to be building sites from scratch and doing the grunt keyword research. You have some cash saved and you’re eager to invest it in a proven system.
Well, digital real estate is similar to real property. You can flip sites for cash just as investors flip homes. This is the act of buying up existing sites (privately or at auction) and selling them off for profit.
It’s not easy but you don’t have to be a genius to figure this out. Some places to keep an eye out for sites going up for sale and auction
Do your due diligence. Ask questions and ask the sellers to substantiate claims of traffic and revenue. What you don’t want to do is get caught up in an emotional bidding war or buy based on half-truths.
Pro Tip: There has been a stir lately from marketers in the website flipping space. They advise you to search for poorly-maintained (ugly) websites in lucrative industries.
Some people are great at market research, building the site and gaining a little traction. But they lack design skills, sustainable marketing savvy, and passion in their projects.
What you do is find these ugly sites in the first through 5th page in Google results. Then you attempt to contact the website owner directly and negotiate terms (don’t make a direct offer – negotiate based on a multiple of earnings).
The community builder
So you like all that kumbaya blogging and warm, fuzziness created by your online friends? Driving hordes of traffic and grinding away at backlink building turns you off.
Then consider a continuity program. If you create premium content such as in-depth or how-to videos, podcasts (with interviews), and well-researched textual content then charge for access to it.
How much you charge is up to you and depends on what you’re offering, the market size, demand, your authority and so forth.
But this could be your ticket to greatness if you’re interested in helping people in a more intimate setting instead of affiliate promotions and reviews all over your site.
A business strategy like building your Facebook Page, setting up a landing page on your site, plugging in S2Member (free membership plugin) and integrating with PayPal would be a direct way to go.
Behind the S2Member wall on your WordPress website you could stash the content you’re charging for but keep some freebie content “out there” to attract new customers.
There’s no shortage of ways to earn revenue online. Contact me if you’re stuck at the nuts and bolts phase of implementing your idea.
Are you already taking action on any of the ideas I shared?
What other neat strategy would you like to share?