Once upon a time, from a land not so far away, Paul Wolfe shared a secret with me during a mastermind call.
He’s a bright guy who has been running a flourishing membership community in the guitar lesson industry.
Paul uses video to share his guitar tips, lessons, and tricks with a paid community.
But he takes this video marketing thing to a whole new level.
Video marketing steps
Here’s the skinny on what I gleaned from a conversation with Paul.
Phase 1: YouTube is the primary video sharing site Paul used for his guitar lessons project. His channel grew to become a traffic source of over 500 visitors per day to his website. He did this by consistently uploading quality how-to videos to his channel.
And when I say consistently I mean he has over 130 videos on YouTube with over 1.3 million views combined in the “how to play bass guitar” niche. Think big, folks. If you want to drive website traffic using video then continue to produce and upload video.
An upload here and there isn’t going to cut it.
Paul also included keywords and phrases in his video titles, added keyword rich tags, and he linked to his website in his video descriptions.
But his strategy tips didn’t stop there.
Phase 2: As we were talking about creating these videos, he brought up another great tactic. Paul shared the inspiring idea with me to mention premium content, from within the recording, that is accessible for a fee or email opt-in.
For clarification, you make your video lesson (or whatever your topic is) but at the end of your video you share with your viewers that there’s more great stuff in store for them.
Then you tell them where and how to get it. Destinations to which you can push your traffic include:
- Your website
- An email opt-in page on your website
- A sales page
Phase 3: In this phase, you have a transcription made (PDF format) for the video. If you’re short on cash you can do it yourself or head to Fiverr and find someone to transcribe your video. There are other transcription services you can try such as CastingWords.com
Video marketing wrap-up
Record a video for YouTube. Actually, record many videos over time and keep growing your YouTube channel. The cumulative effect of keyword rich titles, tags, and links back to your site will drive a lot of web traffic back to your site.
At the end of your video on YouTube you mention that there’s more content “in this video” if people sign up or purchase at yourdomain.com.
(Just remember to film that premium content and either record it in one pass or edit it onto the end of a “lesson” that you record).
Send the video to a service such as Fiverr or CastingWords and have them transcribe the video to text which adds an article format to your video content.
Heck, down the road you can bundle numerous videos and PDF’s and sell them as a product or charge monthly access in a module-based learning environment (if you happen to be teaching a skill, as Paul does).
These tactics are universal. You aren’t limited to the music niche or even the how-to market. It’s all about maximizing ROI and squeezing out every drop of marketing muscle from your content.
Do you see the genius in leveraging each and every video this way after you upload to YouTube or add it to your site?
What would you add to this or are you already using these strategies?