Stop Being Shy and Get Your Bills Paid

Image of Shy CatNobody cares more about your personal finances than you.

All that Google traffic stumbling across your site? Those visitors aren’t concerned about you earning enough this month to pay your mortgage.

Have you even started building or promoting your site yet? Get on it and forget what the naysayers have to say.

The paid ad campaign you drafted that you think is over-the-top? Make it go live. Stop worrying that people will see your advertisements and think you’re a money-grubber. Fear and worry are robbing you blind.

Stop worrying what email subscribers will think if you promote a fantastic and useful product in your newsletter.

Stop convincing yourself that you need to tuck that article you wrote into drafts where the world can’t see it.

You know the one I’m talking about; it does that whole salesy thing and promotes you or your services without shame or apology.

Stop thinking that anyone other than you truly cares about the lifeblood of your business. You have to take control.

Start caring more about your survival by taking a stand. Take control of your message, your voice, your newsletter and the ads you place.

Take action today, even right now, if you haven’t already. Or if you’ve kept telling yourself, “I’ll start a business someday,” then cut it out and make it happen today.

Get out there and sell proudly and ethically. You deserve those sales for your effort.

Are you guilty of standing in your own way? As always, please share your thoughts in the comments.

Photo: fazen

16 Responses to Stop Being Shy and Get Your Bills Paid
  1. Chadrack@Making Money Blogging
    June 17, 2011 | 11:37 am

    Thanks for this article. Some times we need a wake up call like these to set us again on fire!

    But I must say,I’m doing everything I can to move towards my goals. Standing still is not for me for as someone said, even if you’re on the highway when you stand still you could be run over!

    • Jon
      June 20, 2011 | 8:32 pm

      You’re welcome, Chadrack. Thanks for stopping by.

      It’s great to know you’re not about standing around with your hands in your pockets. We have to put in the effort because nothing is handed to us.

  2. Sarah Russell
    June 17, 2011 | 11:38 am

    Jon – I *love* the title of this post… It really made me smile today :)

    But you’re so right, and this is something I need to come back and re-read every day. I know I’m guilty of giving away too much for free, but I definitely find it challenging to put on that “sales” hat and actually treat my business like a business – not a charity.

    But at the end of the day, the bills have to get paid, and asking for monetary compensation in exchange for value given isn’t some audacious, inappropriate action.

    • Jon
      June 20, 2011 | 8:35 pm

      Thanks, Sarah!

      You’re right it isn’t inappropriate. You are sharing a lot for free and I think it’s fantastic (even necessary in this environment) but let’s never shy away from putting our “sales hat” on when it’s time to offer/promote something of premium value. The people who understand what we’re doing, and stick around, are the ones we want coming along for the ride, yes?

  3. Allie
    June 17, 2011 | 6:28 pm

    Hey Jon,

    I just hit my 6 months of serious blogging mark and have not made enough to cover expenses yet. I’m a little bummed. I need to step it up! I was going to sit down today and come up with a concrete plan for marketing and product sales. I’m nervous!

    Like Sarah said, “my business is a business, not charity.” So I better step it up!


    • Jon
      June 20, 2011 | 8:52 pm

      Congratulations on your 6th month mark, Allie. You know, it can be a long ways out and there are no set time frames for when you break even or become profitable in this space. You are on the right track addressing your journey early. It’s important to know where you’re going with all the content and effort you’re putting in.

      Best wishes and keep in touch; if you need to bounce ideas off someone I’m here.

  4. Extreme John
    June 18, 2011 | 9:33 pm

    I extremely agree with you Jon. Worrying about what others would think and say about our promotions will not do any good for our business. People always has their say on everything so why worry? As long as our business is genuine and customer-driven, there will always be good sales generated if you combine it with creativity and patience.

    • Jon
      June 20, 2011 | 8:56 pm

      You got it! People will always have and voice their opinion and there are always a few who will try to knock you down. Oh well, you have to keep moving forward and leave any negativity or insecurity behind. I like your formula of creativity and patience combined with being customer-driven (and sprinkle in being genuine) will equate to sales.

  5. Hector Avellaneda
    June 19, 2011 | 2:15 pm

    What’s up, Jon!?

    I’m all about action man and taking a stand man so I definitely know where you are coming from here. It’s great to give away free stuff and to provide value but how much is too much.

    Let’s be honest, you don;t get paid for free and you dont get paid for time as an entrepreneur. Like I said, it’;s great to give content and value away for free but in in that formula there is also a place where you deserve to get paid large profits for your efforts.

    • Jon
      June 20, 2011 | 8:59 pm

      Hey Hector!

      That’s right. It’s important to fit the piece of the puzzle that is profit into your overall content marketing (and freebie) strategy. When you’re giving things away for free there’s no “making it [profit] up in volume” so no room for being bashful here :)

  6. Aaron Andrews
    June 20, 2011 | 11:44 pm

    Thanks Jon,

    I am definitely guilty of getting in my own way at times. I have been planning on creating a blog for a while now but I keep battling over names and how I am going to deliver the content to the people. I know it necessary steps to think about but I have been taking too long with it. I think it’s about time that I make moves!

    • Jon
      June 24, 2011 | 6:04 pm

      Aaron – Today is the best day to take action on your blog plans. It takes work and a genuine commitment but it’s all worth it if you just hang in there and work smart. If you have any questions about getting started feel free to contact me.

  7. Robert
    June 21, 2011 | 7:35 am

    Awesome Jon, people have a huge tendency to overcomplicate things and put things off. They are the “there’s never a good time” for anything sort of people, who frankly never end up getting things done and struggle to achieve what they desire deep down.

    Great post buddy!

    I don’t know if I’m happy or disappointed to read this, I was drafting up a similarly themed post! Suppose I can write it and link to this one :)

    • Jon
      June 24, 2011 | 6:06 pm

      Haha, write it and fill in the gaps that I left behind! Go for it, man.

      You’re absolutely right though, we all fall into that “do it tomorrow” funk at some point along the way. Persistence pays and so does dropping the shy act.

  8. Eugene
    June 23, 2011 | 12:08 pm

    Those are some powerful tips at the end Jon. You’re not an entrepreneur, and you’re not running a business, unless your’e getting paid.

    I’ll be honest and admit that I’ve been guilty of those terrible thoughts. But I’m trying to change the mindset as I go.

    • Jon
      June 24, 2011 | 6:07 pm

      Thanks, Eugene. Keep at it and don’t feel like you’re alone. We’ve all been there and it’s hard re-wiring ourselves to put on that sales hat and stop being concerned with what people think. We just have to face those fears and worries to keep our businesses afloat.

Leave a Reply

Wanting to leave an <em>phasis on your comment?

Notify me of followup comments via e-mail. You can also subscribe without commenting.

Trackback URL