Smart Online Business Strategy: Insider Tips for Podcast Interviews from Robert Pinto-Fernandes

Image of Jon Alford PodcastHave you started your own podcast yet?

There’s no better time than right now.

Our guest on the show today is the founder of, Robert Pinto-Fernandes. He’s excitedly building his new brand, and openly sharing his findings and experience along the way, so visit his site after listening today.

On this interview he’ll share with you:

  • How to find people to interview (and what to ask them)
  • The best and most logical way to structure your podcast interviews
  • Powerful rewards you can expect from conducting interviews
  • His Secret Micro Network of Bloggers Strategy (you don’t want to miss this!)
  • 10 Insider Tips he shares with newcomers to the content marketing space

We had a great time on this show (just as before when he interviewed me). But we also cover a lot of ground for you.

Robert introduces us to some people worth watching who he’s interviewed such as, Jk “The Hustler” Allen, and new marketing enthusiast, Ryan Critchett. He also mentions a chat and lessons learned with Mark Harai, who can help maximize your productivity, so listen closely.

You’re going to enjoy this one and Robert has a fancy U.K. accent to entertain you (particularly if you’re from the U.S.). Let’s dive right in…

Click the play button for 30 minutes of podcast interviewing tips:

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25 Responses to Smart Online Business Strategy: Insider Tips for Podcast Interviews from Robert Pinto-Fernandes
  1. Danny @ Firepole Marketing
    July 5, 2011 | 10:57 am

    Hey Jon and Robert, really great podcast – I enjoyed listening, and I was impressed with the list of 10 insider tips – very good insights.

    Cheers, guys, it’s great to see two awesome guys working together like this. :)

    • Jon
      July 5, 2011 | 9:53 pm

      Thanks, Danny. Robert and I always have some good laughs and, more importantly, he brought more than I was expecting to the interview. Great stuff!

    • Robert
      July 8, 2011 | 8:27 am

      Thank you Danny, glad you liked it.

      It’s always great to talk to Jon.

      Hope you are well too! :)

  2. Jane | Blog SEO
    July 6, 2011 | 10:21 pm

    Jon and Robert, this is an excellent interview podcast. Targeting mid sized bloggers is really a great idea, since you can be almost sure that you will be responded to.

    In addition taping into masterminds work like charm. I have established connections with a handful of bloggers that way.

    I have sent you an email, Jon.

    • Robert
      July 8, 2011 | 8:29 am

      Thanks Jane! Yeah it is a great idea to target mid-sized bloggers.

      Masterminds as in Mastermind Groups? Yeah they are very effective for sure!

    • Jon
      July 8, 2011 | 8:36 am

      Jane thanks for reaching out! (answered email – hehe)

      The mid-sized blogs still have “hungry” owners. They’re interested in growing and much more open (and likely have fewer requests than A-listers) to taking time out for newcomers. Good job with the mastermind group, Jane.

  3. Catarina
    July 7, 2011 | 8:32 am

    Great podcast! Bloggers with no journalistic background should pay close attention.

    • Robert
      July 8, 2011 | 8:30 am

      Thanks Catarina!

    • Jon
      July 8, 2011 | 8:39 am

      Thanks for the encouraging words here for Robert and I, Catarina. We’re both happy to help those who lack the journalistic background (as you say).

  4. marquita herald
    July 7, 2011 | 3:29 pm

    Really enjoyed your podcast Jon. This is an area I’ve been thinking about for some time and you’ve really provided me with great information and the inspiration to take the next step – thanks!

    • Jon
      July 8, 2011 | 8:41 am

      It’s excellent knowing you pulled something away here. I hope it gave you the nudge you need to launch your own show.

  5. Dr. Bob Clarke
    July 7, 2011 | 5:38 pm

    Hey Jon and Robert,

    Wow, this is so timely for me. Just yesterday I was telling Rosemary that I wanted to start interviewing other experts in our niche to increase our blog popularity… and then I hear this!

    These are great tips and will allow me to hit the ground running in my interview series using podcasts.

    But first, I think I better listen again. Don’t want to miss any of the gold nuggets Robert gave us.

    Thanks, guys!

    • Robert
      July 8, 2011 | 8:32 am

      Thanks so much for your very kind words Bob!

      Really glad it added value to you. Any questions just ask either of us.

      Wow, honoured you’re going to listen twice! :)

    • Jon
      July 8, 2011 | 8:43 am

      You’re quite welcome, Bob. It’s entertaining to listen to interviews and get into the minds of other folks who are making moves online. I wish you well with your show and I’ll be keeping an eye out there for when you launch.

  6. Hi Jon,

    Your post makes me feel like I’m about 200 years behind the times. Maybe I’m a dinosuar, or Amish, or something…but I have no information about what a podcast is. :) I’m sure your tips are very timely for those who are up to speed on this technology. I’ll have to plod along way back here.


    • Jon
      July 8, 2011 | 9:01 am

      Lou, you crack me up. You aren’t that far behind the times. The audio interview that is available in this article is commonly referred to as a podcast. They used to be called netcasts or webcasts and they’re just episode based recordings (video or audio) that visitors can download or watch/listen to through your site.

      If you were so inclined, you could try recording a reading of one of your story snippets and make it available for people to download and listen to later. It’s free to do this.

  7. Marcus Baker
    July 7, 2011 | 7:33 pm

    Hi Jon and Robert,

    Wow lots of useful information shared here, thank you. I have known about podcasts for ages but it’s one of those things I keep on saying I’ll get to some time.

    I agree with Bob that I will have to listen to this again to get all the tips but thanks for sharing the value.


    • Robert
      July 8, 2011 | 8:33 am

      Hey Marcus, thank you! Podcasts are certainly highly recommended and really not that difficult to do.

      Glad you enjoyed it man.

    • Jon
      July 8, 2011 | 9:06 am

      You’re welcome, Marcus. It may not be “for you” and that’s okay. It’s just another way to connect and some people absorb information more readily through audio so hey, worth a shot :)

  8. Martin Dale
    July 8, 2011 | 3:23 am

    I love this post Jon.
    Here’s why,
    I will be honest-

    I really want to get into interviewing and podcasting, but haven’t yet. I admire you and your courage to get ‘er done. You have listening and interviewing skills. Keep up the wonderful work. You are doing great!


    • Jon
      July 8, 2011 | 9:16 am

      Thanks for saying that, Martin. It’s not always easy but I’m getting it done :)

      You know there’s no better time than right now to start building the framework for your project. The “perfect” time never seems to come around – you can do it!

  9. Robert
    July 8, 2011 | 8:34 am

    Hey guys thanks for all the wonderful comments and a big thanks to Jon for giving me this opportunity!

  10. Tisha
    July 9, 2011 | 5:28 pm

    Hi Jon and Robert,

    This is great I have always want to learn how to conduct a podcast interview.


    • Jon
      July 10, 2011 | 2:04 pm

      Best wishes if you record some of your own!

  11. Hi Jon,

    I was hoping to listen to the podcast, but the play button is not showing up. Just thought you should know.


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