Smart Online Business Strategy: Driving Traffic via Twitter

Image of Jon Alford PodcastDoes Twitter suck?

I mean, is it worth your time typing short, 140-character messages on Twitter hoping people will read (or care about) what you have to say?

Will they click the links you share?

Well, it depends.

It depends on how you use the service but that same rule goes for any smart business strategy you implement. Just because it works for so-and-so, doesn’t mean it’ll work for you or that you should do it.

Let me give credit to Ana Hoffman of, the appropriately named, Traffic Generation Café for this Twitter traffic strategy. What she shared was her use of the 3rd-party application for Twitter called Tweet Adder to drive website traffic from Twitter.

Sounds simple enough. Who doesn’t like push-button formulas for traffic?

Well, slow your roll there, zippy. It gets a bit more technical than turning on a piece of software and walking away from your computer. You’ll need to listen to the show to get my take on this strategy.

First, you’ll need the program Tweet Adder before you even attempt this strategy. You can make me happy by reading my review from that link or purchasing it below via my direct affiliate link (this means I get cold hard cash if you purchase) :

Jon, I Want Tweet Adder!

Second, click play to hear the story:

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24 Responses to Smart Online Business Strategy: Driving Traffic via Twitter
  1. Susanna Hess
    April 30, 2011 | 1:01 pm

    Ahh yes Jon,

    I’m not a big fan of Twitter. I do believe that just like any other marketing method, or traffic generation technique, it works when we actually use it.

    I have no doubt that Twitter can be powerful. Thanks for sharing a tool that obviously makes it even more effective.

    Susanna

    • Jon
      May 1, 2011 | 6:29 pm

      Susanna,

      Thanks for sharing. These platforms aren’t for everyone but if you’re audience is using it heavily, it could mean lost connections if you aren’t there. Only you know where your target audience is hanging out. But you’re right, my execution of the strategy revealed it does require more human element than I initially put forth.

  2. Oliver Tausend
    April 30, 2011 | 3:45 pm

    Hi Jonathan,

    I have been using Tweetadder for more than one year and I am very happy with it. Also, I get quite a few leads on a regular basis from Twitter. I follow a “half-automated” strategy on Twitter.

    Thanks for sharing your insights.

    Take care

    Oliver

    • Jon
      May 1, 2011 | 6:27 pm

      Oliver,

      Great to hear you are happy with Tweet Adder! Half-automated doesn’t bother me at all; in fact, I think people’s definition of automated differ. Some people consider scheduling a tweet an automated task. I think that scheduling it for an appropriate time later is fine and still a human action item.

      You found something you enjoyed, opted not to tweet it immediately, but you will share it later. Scheduling it may put it in front of someone that may benefit from seeing it in their stream who may not have otherwise. Thanks!

  3. Janet @ The Natural Networker
    April 30, 2011 | 7:17 pm

    Jon, aloha. Though I resisted twitter for a long time and simply did not “get it,” now it is my favorite social media platform–other than my blog, of course.

    Ana certainly does a terrific job of driving traffic to her site from twitter and everywhere. As you know doubt read on her site, she has some interesting posts & debates on “to automate or not to automate . . . ”

    The answer to the question, I believe, depends on each individual as well as their business model. Personally, I do some automate and much “live” on twitter.

    Thx so much for sharing your thoughts and the review of TweetAdder.

    Wishing you a tweetific weekend. Aloha. Janet

    • Jon
      May 1, 2011 | 6:25 pm

      Hi Janet,

      Right. There are the people that just hard-automate everything so that RSS feeds get pulled into Twitter and retweets are automatically done. They do nothing more than that and I believe that’s extreme.

      Sounds like you have a good mix of automation and the human element. It’s a social platform, above all, so what I found in trying this strategy is that it really does require the human element. That’s a good thing!

  4. Jane | SEO Blogs
    May 1, 2011 | 7:57 am

    Hey Jon,

    Thanks for your thoughts on TweetAdder, I have been hearing it since Ana. Just like Janet, I do some automation of my tweets, I use Triberr, divlr, fed my RSS to Twitter and use Buffer too recently. But all these contribute to about 40% of my tweets and the rest 60% is live tweeting.

    I will surely check this out. But seems bit technical to me, I have to read the manuals carefully :)

    Jane.

    • Jon
      May 1, 2011 | 6:23 pm

      Hi Jane,

      Thanks for your thoughts on this. Tweet Adder, by itself, is easy to use. The strategy that Ana employed and shared involves a bit more work and effort but I can see it being worthwhile once everything is working correctly (just takes planning).

  5. Jayne Kopp
    May 1, 2011 | 9:46 pm

    Hi Jon, first of all, you are an excellent pod caster. I love the way it sounds like a professional introduction too.

    I appreciate your honest review on Tweet Adder. anything Ana does is definitely worth considering.

    I am not the greatest with Twitter, I used to have better results, but I think it’s because I paid more attention to it.

    Perhaps when I finish all the courses I bought in the past and never utilized to the fullest potential, perhaps I should look at TweetAdder as an added bell & whistle!!

    Thanks for your thoughtful review.

    Jayne

    • Jon
      May 12, 2011 | 9:49 pm

      Hi Jayne I appreciate you saying all that. You are a kind soul and I’ll strive to improve.

      Tweet Adder makes a few things easier and cuts down on some time I’d otherwise spend casually surfing Twitter instead of making solid connections. I hope you find that it works for you!

  6. Twitter is fast becoming one of the essential traffic tools in the arsenal of any blogger. Great tips for increasing twitter followers fast.

    • Jon
      May 12, 2011 | 9:51 pm

      Twitter is useful when used correctly. As I stated, my own technique needs to be refined. But you’re right, after some exposure you find it becomes an essential part of your tool kit. Thanks, Stella.

  7. Dr. Bob Clarke
    May 2, 2011 | 7:47 pm

    Hi Jon,

    First, let me tell you that I love the professional feeling of your podcast. It adds a great deal to your blog, especially for those that prefer to listen to audio rather than read a lot of text.

    Well done!

    Truthfully, I am not a big fan of Twitter. I do have a Twitter account but I must admit to not using it the way I should. But having read your review and heard your podcast, I just may have to give it another go.

    Thanks for fanning the flames!

    Bob

    • Jon
      May 2, 2011 | 10:37 pm

      Hi Dr. Clarke!

      Thank you for the input; your feedback is valuable because it’s what you want to see/read/hear that matters!

      You’re welcome. It may not be for everyone and you might find your audience won’t connect with you there. But if you do some initial research to see what’s what and include the human element you’ll do well with it.

  8. Devesh
    May 3, 2011 | 11:34 am

    Hi Jon,

    Interesting Post. Twitter is great tool to find with like minded individuals in any industry and build relationship with them.

    I’m using it from a year now, but it was recently that I’m trying to be more active.

    Ana is the gal when it comes to driving traffic via traffic. She has great knowledge about using twitter. Now I’m going to download the audio.

    Thanks for sharing this great post, Jon.

    Have a great day, bud.

    Dev

    • Jon
      May 12, 2011 | 9:52 pm

      Dev -

      Ana does know her stuff. I wish you well investing more time into Twitter these days. May it work well for you.

  9. Dakota
    May 3, 2011 | 7:44 pm

    I’m a big fan of social marketing, but twitter has definitely showed more progress in my site, then facebook, or any other social marketing tool. Twitter is fast becoming the most important social media, because of it’s wonderful results. Thanks for the reminder, to keep on tweeting! :)
    ~Pianolessongirl,
    Dakota
    P.S. Tweet Adder definitely seems like a good one to look into. Thanks! :)

    • Jon
      May 3, 2011 | 10:08 pm

      Hi Dakota and welcome,

      I’m glad that Twitter has worked out well for you. Keep on tweeting out there and if Twitter is working then focus on mastering it. I’ll see you around, thank you!

  10. Diana Simon
    May 4, 2011 | 5:41 am

    Hi Jon,

    Thanks for sharing this resource. As a new blogger, I am overwhelmed with the amount of resources to help you paid and free. I am slowly using Twitter but would like to be more active. Recently, I discovered buffer but even if it is free, I am barely using it.

    I will look into this in the future!

    • Jon
      May 12, 2011 | 9:54 pm

      Diana, you aren’t alone. For most newcomers as well as seasoned vets it’s easy to get caught up in the newest tool and “best” strategy. You’ll find your way and find the tools and angles that resonate with you and your audience. Let me know if there’s anything I can do to help you.

  11. Hector Avellaneda
    May 5, 2011 | 11:26 pm

    Jon, Hey man! Looks like I crashed this party kinda of late! :)

    Pretty cool tool there. I had actually never heard to Tweet Adder. I did used to leverage hummingbird 2 for twitter which also allowed you to follow people automatically via preset keywords.

    I drp[[ed using the tool a long time ago though because I found that, Yes I was following a lot of people and a good number of those were following me back but I wasn’t building and establishing the connections that I really wanted with people.

    That’s not to say that tools like these are not good or effective. They do work. It all depends on your approach and what you hope to accomplish in the short or long-term.

    Great podcast Jon!

    • Jon
      May 12, 2011 | 10:10 pm

      Hey Hector thanks for visiting in perfect time. It sounds like Hummingbird 2 had/has some similarities but I haven’t tried using it. Using these tools doesn’t replace logging in and mixing it up with people. If we decide to use them this way (to supplement traffic) we just have to adapt our strategy to approach the followers gained from the tool.

      Thanks!

  12. Terje Sannarnes
    May 10, 2011 | 8:49 am

    If you are an experienced online marketer, who knows how to make use of Twitter you can gain a lot of targeted users and potential clients for an online business. Of course, online advertising via Twitter should be definitely included in any business marketing strategy because it is a powerful marketing tool.

    • Jon
      May 10, 2011 | 10:31 pm

      Hi Terje,

      Twitter can accomplish a lot by saying a little. As I discussed, it’s great for traffic generation as long as you interact with your followers and don’t err on the side of being overly automated.

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