Smart Online Business Strategy: My Profound Step is Podcasting

Image of Jon Alford PodcastToday is another big day.

I’m announcing the upcoming launch of my first podcast here. My aim (with your support) is to publish two podcasts per month on and I’m working to feed the show out to iTunes.

(See cover art to the right)

Which topics will I/we cover? Smart online business strategy. Sounds vague, eh? It’s not. Smart strategy is a league apart from “the latest fad strategy” or trending tactic.

You’ll be hearing about the projects I have a hand in, things that are working for me, things that aren’t, and you’ll learn about my partner projects that are coming down the line (when it’s appropriate to disclose them).

It’s going to be a show covering business growth strategies, branding practices, and help for start-ups. You’ll help steer it from there ;)

Another part of this I’m excited to share with you is the interviews I’ll be conducting. It isn’t only about trying to pull A-Listers on these interviews.

I want you.

We all want to hear how someone, just like us, is making things happen for their business online. Someone that is in the trenches or just breaking out.

We want to hear from people that just left their 9-5 job to pursue their online venture and people that are having success in their areas of the interwebs here or there.

Contact me here if you have a suggestion for whom I should approach for an interview (including you).

Podcast Disclaimer

The  first podcast came out a bit rough but I am committed to improving it over time. I like that it needs polish. It’s neat to think how in 6 months from now I’ll give it a listen, laugh (and cringe) realizing how much the podcast has evolved.

And trust me, the podcasts will offer you useful and actionable content.

I didn’t go too in-depth on the “history of me” in the first podcast slated to release next week. In fact, I cut myself short where I could have shined.

But it doesn’t matter, this week is about being profound not about being perfect.

We’ll develop together, share advice and take the show in the direction that benefits you the most. Let this be a testament to taking big steps, even if you’re scared, toward advancing your business and embracing new strategy and techniques.

Making moves like producing a podcast show just requires you to invest time learning how to implement and then time creating. It wasn’t as painful to bolt the parts together as I had imagined but there were definitely some parts I had no clue existed prior to starting.

Your Move

Keep an eye out for my podcast release next week. Enough said. This is me taking my own advice by putting myself out there and being profound in my journey.

Please share your thoughts or ask questions in the comments. You’re also invited to share steps you took on your business journey this week, big or small, that warrant some recognition!

43 Responses to Smart Online Business Strategy: My Profound Step is Podcasting
  1. Sarah Russell
    March 25, 2011 | 9:17 am

    Congrats, Jon – I’m excited for you and for what this is going to mean for you business.

    Definitely a profound step!!! :)

    • Jon
      March 25, 2011 | 5:48 pm

      Hey Sarah – thanks!

      I’m sure there will be times I’ll say, “uhh…what am I thinking?” But that’s natural and exciting. It’s through overcoming fear, challenges, anxiety and breaking out of our comfort zones that we experience the sweetest rewards of personal and professional development. See you around (of course)!

  2. Eugene
    March 25, 2011 | 2:53 pm

    “It wasn’t as painful to bolt the parts together as I had imagined but there were definitely some parts I had no clue existed prior to starting.”

    I love this statement because I think that the best way to learn is to jump right in and figure it out as it comes. Reading about things can only get you so far, but experience is priceless.

    Congratulations on the new podcast by the way. That’s a huge step!

    • Jon
      March 25, 2011 | 5:44 pm


      Hey welcome and thanks for the encouragement, I need it. True, reading and watching how-to’s is one thing but applying what you learn is a whole different story. Isn’t it fascinating how we’re so disoriented in a new space at first but it becomes second nature far before we anticipated?

  3. Marlee
    March 25, 2011 | 4:06 pm

    You know what Jon? I love that you are broadcasting your feeling that it’s “rough.”

    You couldn’t be a better example of how taking action will manifest itself into results and confidence.

    I can’t wait to hear what you’ve got in store. I know, with the quality of work you provide, it’s going to be smashing!

    • Jon
      March 25, 2011 | 5:38 pm


      That means a whole lot, thank you. I will do my best to deliver quality backed by actionable advice and strategy. It takes me out of my comfort zone and that’s why I’m so eager to get started. If there’s one simple thing I’ve learned, especially over the past 3-4 years, it’s the faster I dive into unknown territory the sooner I grow and wind up better for it.

      Were you a bit nervous when you started vlogging on your site?

  4. Murray Lunn
    March 25, 2011 | 5:12 pm

    You’re doing it man!

    Massive actions! Just think, a few posts ago you were just talking about it, talking about how to focus and look how quickly you got this up and running :D

    Right now, I’ve been trying to learn ‘scalable strategies’ when it comes to business (that I don’t think a lot of people talk about).

    For example, we all can certainly create a product but then how do we scale it to the next level. We could create niche products off to the side but I’m talking about taking the successful product and then building upon it until critical mass.

    I’d love to hear that in the podcast :)

    Congrats man!

    • Jon
      March 25, 2011 | 5:30 pm

      Murray that’s a great angle, “scalable strategies.” You’re right, one-off products are a snap [relatively] but deepening the funnel or just scaling the project in general takes finesse and creativity. Thanks so much for this inspiration and for the well wishing!

  5. Janet @ The Natural Networker
    March 25, 2011 | 6:29 pm

    Jon, aloha. Congratulations on taking this step. You inspire me! In fact, you make me realize that I had better start my own podcasts before I am eating everyone’s dust.

    Look forward to the release of your podcast and to cheering your progression.

    Enjoy your weekend making outlines and schedules for your upcoming podcasts. New projects are always so exciting. Aloha. Janet

    • Jon
      March 25, 2011 | 9:52 pm


      Haha! I know exactly what you mean. Sometimes we see other people trying this or that and we just feel like this sphere is flying right by us. Well, if you feel podcasting would be a value-add to your business – do it! I see you have a growing YouTube channel though so good for you. Video marketing is important; I have catching up of my own to do.

      I will enjoy it, Janet. Thank you for helping me to keep going.

  6. Adrienne
    March 25, 2011 | 8:06 pm

    Okay, I read the title and HAD to come over here and read this post. Congratulations my friend. I know this must be a very exciting time for you. I remember when I did my first video. It took me 3 months to put it online because I knew it was not that great. So looking back I laugh because I knew I would get better.

    I can’t wait for the post where you teach us how to set all of this up ourselves. I know it’s a direction we all should be heading too but I think I’m best with the videos. Not quite sure about podcasts. But am excited and can’t wait to hear yours.

    I’ll be anxiously awaiting!!! :-)


    • Jon
      March 25, 2011 | 9:41 pm


      Thanks for swinging by. I’m betting a lot of people have a video or podcast recorded that’s just taking up space on their hard drives. They mean to upload it but the fear creeps in and wins. Good for you for overcoming it!

      Podcasting may not be for everyone. But it’s another avenue to spread your message, another skill set to enjoy learning, and a way to help set you apart (or keep up at this point?). Setting this up is definitely more of a show than a tell so I’d create videos for you.

      I appreciate you cheering me on!

  7. Jk Allen
    March 25, 2011 | 9:07 pm

    I’m excited for the podcast. One thing for sure is that you have a lot of good folks to interview. And learning about your ideas and topics, I’m excited.

    You got us prepped and ready…all excited to for the podcast. I can’t wait man.

    This was a good week for me busy in my professional domain. I’ve been assigned to some new accounts and have been on conference calls like crazy. Unfortunately have to do a little traveling next month for face to face meetings. But I don’t travel too often these days which has been nice!

    Have a great weekend Jon. Please excuse typos, this is coming from my phone. PEACE

    • Jon
      March 25, 2011 | 9:34 pm


      You’re right there is a deep talent pool of interview candidates. We’ll all benefit from hearing about the experiences of other folks. Commenting on the go, huh? You’re a true hustler, Jk. I’m glad to hear you’ve been busy and took on new responsibilities; that all sounds like growth potential to me.

      Enjoy your weekend as well and, as always, thank you.

  8. Jeanine Byers Hoag
    March 25, 2011 | 10:52 pm

    Hi Jon!

    Congratulations on jumping into podcasts. I have created a few audios here & there but I don’t think podcasts are for me. I’m glad you’re making it work, though!

    I’m still trying to talk myself into some form of video :).


    • Jon
      March 26, 2011 | 8:43 am


      Your support is appreciated, thank you!

      Audio and video are great for promotion and educating our audience but if it just doesn’t align with you personally it’ll probably be obvious in the final product. But, you could do screencast how-to type of videos if you aren’t ready to get in front of the camera?! Best of luck to you…

  9. Niclas Johansson
    March 26, 2011 | 7:38 am

    Hi Jon,

    I’m liking your blog, and THANKS for an engaging, inspiring post. Your energy and enthusiasm shines through, and that’s awesome.

    You’re actually giving me a kick in the butt to reboot the video blog I was starting for my company – your two posts a month goal is way more attainable than the the two posts a WEEK I though I would reach. Reality check! :)

    Chilly cheers from a mostly sunny Saturday Sweden!

    /Niclas J

    • Jon
      March 26, 2011 | 8:52 am


      Welcome and thank you for sharing. You said it well here: “..your two posts a month goal is way more attainable…” That’s what I was going for, attainable. Two shows per month doesn’t sound overwhelming and who knows, I may release more.

      You should definitely go through with your video production. Two per month is achievable and as long as you’re in this for the long haul it’s OK to start slow and ramp up later. Your only regret would be not trying it at all.

      I’ll have to go see what you’re up to over there and I hope to see you around here more.

  10. Stacy
    March 26, 2011 | 12:44 pm

    Hi Jon,

    Congratulations on your new frontier! It’s always exciting to start something new! I know that other bloggers have had success with podcasting and I’m sure that you will do great too! I love your attitude, that you embrace the first one not being perfect because it will be a place to measure your growth!

    Take care,

    • Jon
      March 27, 2011 | 10:53 am

      Hi Stacy,

      It is a brand new frontier! Thank you for the cheering on. Yep, it’s great to look back and wince a bit at your old work. As long as you learn and improve then there’s no shame in it; we have to start somewhere.

  11. Hector Avellaneda
    March 26, 2011 | 11:24 pm

    Jon! Hey man! Awesome stuff my friend. I think I’m as excited about you’re upcoming podcast, as you are. I love seeing the forward progression of entrepreneurs online and I know that your readership will grow even more now that you will be offering your podcast.

    Your graphic looks great, too! I’m telling you Jon, I can’t wait to see what you’re going to bring to the table. I know you said your first podcast was kinda rough but who cares. Bring the content and I’m sure most people will stay and listen!

    I can’t wait until the day when I launch my podcast. I have so much I want ti share with my readership. This will come in time however. For nor, I have to concentrate on the project I have at hand.

    Looking forward to it man! I’m keeping my eye out for the release!. Enjoy the rest of your weekend!

    • Jon
      March 27, 2011 | 10:55 am


      Thanks Hector I’ll definitely bring my best in hopes to educate, inspire, and meet more great up-and-comers. You just had a lot going on over at Internet Entrepreneur Connection with the redesign and such; I’m sure you’re still settling back in. I am certainly enjoying the weekend and hope you are as well. See you again soon…

  12. Jayne Kopp
    March 26, 2011 | 11:25 pm

    Hey Jon – congratulations on being profound! I am sure you will do a fantastic job, but the fact that you are ‘ok’ with rough at the start makes it all that much better.

    Isn’t it funny how we do some things at first… then later look back and chuckle.

    Hats off to you… I can hardly wait… and perhaps in the not too distant future I will ask some advice as I have been asked to do a podcast but have no idea how!! LOL.

    Cant wait till next week to have a listen!


    • Jon
      March 27, 2011 | 10:58 am

      Hi Jayne,

      Looking back to chuckle is one of the things I’ve learned to appreciate whenever I think about trying something new. Your content would lend itself well to a podcast I think; people like to hear that type of motivational and inspirational encouragement. Especially if you convey emotion well through your voice. But text is fine too, of course.

      Send me a message anytime questions AT jonalford dot com or use the Contact form. Thanks, Jayne!

  13. Jane | Find All Answers
    March 26, 2011 | 11:37 pm

    Hey Jon,

    Congratulations on the big step. It is certainly worth it. I know that you can easily rank for highly Google’s highly competitive keywords on iTunes search. If you submit your feeds to iTunes and other places, you are surely gonna get some big catch in traffic.


    • Jon
      March 27, 2011 | 11:00 am


      Let’s hope so! Driving more traffic is great and it’ll cause me to focus on making sure this site is a valuable destination for viewers and listeners. Thank you for the congrats; I’ll see you again soon I’m sure.

  14. Jason from Skyward
    March 26, 2011 | 11:42 pm


    Excited to catch this first podcast, then watch it and you grow.

    Best of Luck Bud!

    • Jon
      March 27, 2011 | 11:02 am


      Very much appreciated and I’m thankful to know you’ll be around in support. Again, a sincere thanks for the recent mention.

  15. Josh Garcia
    March 27, 2011 | 11:20 pm

    Hey Jon,

    That is great that you made this decision. Because of this decision you will learn something new that most won’t even touch. Making decisions like this is what makes you stand out from the crowd.

    Have a great day…

    • Jon
      March 28, 2011 | 10:12 pm


      You’re absolutely right. The learning experience will be amazing (already is) and, of course, I’m doing what I can to set my story apart. Thank you for sharing and I’ll see you again soon.

  16. Marcus Baker
    March 28, 2011 | 8:16 am

    Hey Jon,

    I like your style – announcing something like this on your blog holds you accountable because we’re all waiting expectantly now….. :)

    Feeling the pressure yet?? Ha ha …. only kidding.

    Congratulations on taking another step forward in your journey of discovery Jon. I feel quite sure what you deliver will be top class. Looking forward to it.


    • Jon
      March 28, 2011 | 10:14 pm


      Yes, sir! Accountability is set here. So, yep, a little pressure haha. But it’ll keep me on track to create and deliver as much value as possible. Thank you for your vote of confidence. It’s always helpful to receive support.

  17. Heather C Stephens
    March 28, 2011 | 8:14 pm

    Hi Jon!

    I’m SO excited for you! Way to go! I’ll have to follow in your footsteps with mine.

    I love how you talked about seeing the progression a few months from now. I felt that way about my blog and I even started to go back and tweak my post, but then I decided that I would rather my readers and myself see how I’ve grown and progressed.

    Can’t wait to listen!

    • Jon
      March 28, 2011 | 9:52 pm

      Hi Heather :)

      Thank you for keeping me stoked about this! It’s great that you value the progression; it’s nice to look back one day and say, “yeah, I did that.” The journey can get a little bumpy but people tend to be very supportive when they see you going out on a limb. I’m happy to see you here again.

  18. Eddie Gear - The Guy With An Attitude
    March 29, 2011 | 10:35 am

    Congrats Jon. Wish you the very best.

    I am looking forward to downloading the podcast and listening to it on the way home.

    • Jon
      March 29, 2011 | 10:36 pm

      Hi Eddie,

      Well a humble thanks to you for the wishes and I’m looking forward to your feedback on my podcasts as they roll out. See you at your site again soon…

  19. Danny @ Firepole Marketing
    March 29, 2011 | 11:10 am

    Nice – I can’t wait to hear them. Will they only be available on iTunes, or will they be on your site, too?

    I could think of a few people who would be a good fit for you to interview – a lot of my clients fall into that category. Shoot me an email if you want, I can give you some names. :)

    • Jon
      March 29, 2011 | 10:26 pm

      Oh I’ll have them available here on the site for sure. It’ll have the audio player to click “Play” in the post and I plan on offering the download link. As an added promotional bonus I’m going to try to link the feed up to iTunes. But, since I don’t have it “live” yet they can’t pick up the podcast yet. Make sense?

      I have a few people lined up already but I’m certainly open for suggestions. We’ll be talking more anyway, mastermind group and all :)

  20. Geek Face
    March 29, 2011 | 1:39 pm

    Hi Jon,

    This is great stuff, I will definitely listen to your podcasts. Same question as Danny, when will it be on iTunes?

    • Jon
      March 29, 2011 | 10:19 pm

      Thanks GF! I appreciate you stopping by, it’s been a while for both of us. I’m working on the iTunes situation and will let you know when it’s available there.

  21. paul wolfe
    April 1, 2011 | 3:25 am

    Hey Jon

    Good luck on your podcasting journey.

    Just wanna share a story from when I started out in video two and a half years ago.

    I was taking a course and the Instructor wanted everyone to create either a podcast, a video or an article. I got banned from writing an article since I could already do that and he wanted me out of my comfort zone.

    So video was the obvious choice.

    I filmed one. And posted it to YouTube (it’s still there btw). And the productiong values are shockingly bad – bad camera, bad lighting, bad autocue reading, bad audio level. BUT. The content was OK to goods – and people found that video, and liked it enough to head over and subscribe on my website. Almost overnight my traffic quadrupled – (that sounds grander than it was – 4 times barely anything is still not much!) but it encouraged me to make more.

    And it was like a snowball. The more videos I made, the more traffic I got.

    The point is that over time you will get better. You’ve got two choices – either make a bunch of practice podcasts that you discard and then launch with a quality podcast, or just get what yo’ve got out there and start attracting more of an audience. If you provide quality people will go beyond the production values to get to the quality – and then as you make more work on improving the quality.

    Looking forward to hearing the results!

    Good luck.


    • Jon
      April 1, 2011 | 11:18 pm

      Hi Paul,

      Great to see you here, thank you. I appreciate your well-wishes on my podcast journey; it helps.

      Haha – four times barely anything is still not much. That cracked me up.

      You’re a wise man, Paul. What you said there resonated with me because it’s actually how I’ve been viewing this. As long as I bring the quality of content then the production flaws will be forgiven (as long as I correct over time). It’s more important for me to put the product out there because I feel committed; if I just queue up a bunch of half-drafts, half-podcasts and so forth only my hard drive knows about it. And I can continue to “hide” indefinitely.

      That’s not how I roll.

      I advise people to produce and then adjust on the fly; I have to lead by example. Thanks so much, Paul.

  22. [...] first broadcast of Smart Online Business Strategy from As I hinted at in a previous post about this podcast it’s simply an introduction to the show and what to expect coming down the [...]

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