Ready to brainstorm with me?
What are your thoughts about offline businesses running affiliate promotions in their email campaigns?
Affiliate marketing, the marketing and selling of products that you didn’t create (the popular choice being a digital product over physical), is perhaps one of the fastest ways to generate money online these days.
But is it a blanket “good idea” for everyone?
Let’s take a look at an example.
The pet store owner
Let’s say Happy Pets, Inc. is your friendly neighborhood pet store.
Sandra, the owner, decides she wants to build a website for her pet store. She sells pet hygiene products, pet toys, pet food and the usual crates for dogs, doggy day beds and hamster cages. Super cool pet stuff yadda yadda.
Sandra realizes she should also build an email subscriber list for Happy Pets, Inc from her site traffic (and walk-in customers). Having a subscriber list would allow her to email regular customers about special promotions she’s having in the store or about pet events that her store organizes and hosts.
She gets right to work signing up for Aweber (affiliate link) and starts building her list.
So, she’s driving traffic to her site and sees her subscriber count go up. Life is good! Now what? Sandra doesn’t have any noteworthy sales happening over the next several weeks nor are there any events on the books.
But she also doesn’t want her email list to go unattended and she wouldn’t mind seeing an influx of cash.
Would it be appropriate for her to email her list to promote a dog training book she found on Amazon? She doesn’t sell books at her small store so her customers likely wouldn’t expect an email like this.
What about promoting a pet accessory she doesn’t (or can’t stock) at her store?
Do you think an affiliate promotion like this would come across as desperate to the pet store subscribers?
You’d agree that all of Sandra’s promotions should be tightly focused on the pet industry, right? But would there by any exceptions to this?
Let’s open discussion on this topic in the comments.
First, what has your experience been with affiliate marketing?
Second, please answer the questions posed in the above section. I look forward to reading your feedback on this.