“…there is no measure to how fast and how hard I will bring this fight to your doorstep. I’m on my own side now.”
That’s a line from the movie, The Bourne Identity. Matt Damon plays Jason Bourne, a tough-as-nails contract assassin with amnesia. There’s a lot of fighting, gun play, and car chases across the movies of this franchise (three movies released so far).
Typical guy flicks.
In this trilogy, Bourne sets out to find the truth about his past. He goes out on his own because he doesn’t know who he can trust in the world. He fights for his life as he’s pursued by INTERPOL and contract assassins that want to kill him.
So, what does this have to do with your online business endeavors?
Fight for Your Business
Jason Bourne would stop at nothing to get to the truth. No matter who or what stood in his way he pushed forward to achieve his goal (often by extreme violence – I wouldn’t recommend this).
You should have the same determination to fight for your business and ideas. Regardless of feeling lazy, being discouraged by a slump in sales or being told you’ll fail, you need to keep pushing. Block out the negative forces and keep fighting.
You have to wonder how many business ideas were abandoned right before a major breakthrough. If only the idea originators fought harder and persevered; their idea may have gained traction. Since you don’t know which move you’ll make is going to be your ticket to the next level, you have to keep hustling.
What if you’re fighting all alone?
Then take a step back. Try to identify the parts of your business where a sidekick (partner, joint-venture promoter, etc.) would help you to fight the good fight. If you’re extremely busy consider outsourcing some article writing, backlink building or hire a web designer to remove some of your workload.
Just keep in mind that you don’t have to master everything on your own. Fact is, you can’t. Which leads to my next point…
“Whatever we do, we have to do it together.”
Bourne said that to, Marie (his girlfriend in the sequel), urging her to up and leave with him or they risked death if found. Remember, he’s being relentlessly pursued throughout the movie. So, as it turns out, he did need help and he found help and support from Marie.
Well, business normally won’t present you Bourne-sized matters of life or death but often it will require you to be social.
Nature abhors a vacuum. So listen, let’s not disappoint Mother Nature by insisting we work alone. Let’s work together instead of trying to beat the world (or marketplace) on our own.
- Find other people to join you in your vision
- Communicate that vision and let them know what you offer and what you expect
- Create an action plan like Jason Bourne (and stop at nothing to execute it)
You won’t conquer the world alone so don’t be too proud to reach out for support.
And if conquest is your thing, then I’d tell you the shortest route to it is by giving freely and helping others achieve their goals.
Be willing to fight your way to the top of your industry. Aim for the #1 spot and don’t settle for less. Bourne wouldn’t allow anything to stand in his way, why should you?
Also remember that you can accomplish more with help from your friends. Find your sidekick and start brainstorming for a project. If that doesn’t suit you then give of yourself to others and in the process you’ll receive even more in return.
Are you willing to apply Bourne’s approach to your business (minus the guns)?
Are you eager to create a thrilling story for your business and share it with the world?