The Jason Bourne Approach to Business

“…there is no measure to how fast and how hard I will bring this fight to your doorstep. I’m on my own side now.”

Image of Jason Bourne

That’s a line from the movie, The Bourne Identity. Matt Damon plays Jason Bourne, a tough-as-nails contract assassin with amnesia. There’s a lot of fighting, gun play, and car chases across the movies of this franchise (three movies released so far).

Typical guy flicks.

In this trilogy, Bourne sets out to find the truth about his past. He goes out on his own because he doesn’t know who he can trust in the world. He fights for his life as he’s pursued by INTERPOL and contract assassins that want to kill him.

So, what does this have to do with your online business endeavors?

Fight for Your Business

Jason Bourne would stop at nothing to get to the truth. No matter who or what stood in his way he pushed forward to achieve his goal (often by extreme violence – I wouldn’t recommend this).

You should have the same determination to fight for your business and ideas. Regardless of feeling lazy, being discouraged by a slump in sales or being told you’ll fail, you need to keep pushing. Block out the negative forces and keep fighting.

You have to wonder how many business ideas were abandoned right before a major breakthrough. If only the idea originators fought harder and persevered; their idea may have gained traction. Since you don’t know which move you’ll make is going to be your ticket to the next level, you have to keep hustling.

What if you’re fighting all alone?

Then take a step back. Try to identify the parts of your business where a sidekick (partner, joint-venture promoter, etc.) would help you to fight the good fight. If you’re extremely busy consider outsourcing some article writing, backlink building or hire a web designer to remove some of your workload.

Just keep in mind that you don’t have to master everything on your own. Fact is, you can’t. Which leads to my next point…

Get Social

“Whatever we do, we have to do it together.”

Bourne said that to, Marie (his girlfriend in the sequel), urging her to up and leave with him or they risked death if found. Remember, he’s being relentlessly pursued throughout the movie. So, as it turns out, he did need help and he found help and support from Marie.

Well, business normally won’t present you Bourne-sized matters of life or death but often it will require you to be social.

Nature abhors a vacuum. So listen, let’s not disappoint Mother Nature by insisting we work alone. Let’s work together instead of trying to beat the world (or marketplace) on our own.

  • Find other people to join you in your vision
  • Communicate that vision and let them know what you offer and what you expect
  • Create an action plan like Jason Bourne (and stop at nothing to execute it)

You won’t conquer the world alone so don’t be too proud to reach out for support.

And if conquest is your thing, then I’d tell you the shortest route to it is by giving freely and helping others achieve their goals.

Your Story

Be willing to fight your way to the top of your industry. Aim for the #1 spot and don’t settle for less. Bourne wouldn’t allow anything to stand in his way, why should you?

Also remember that you can accomplish more with help from your friends. Find your sidekick and start brainstorming for a project. If that doesn’t suit you then give of yourself to others and in the process you’ll receive even more in return.

Are you willing to apply Bourne’s approach to your business (minus the guns)?

Are you eager to create a thrilling story for your business and share it with the world?

23 Responses to The Jason Bourne Approach to Business
  1. Frank
    March 9, 2011 | 12:04 pm


    Nice spin on one of my favorite series of movies. This is a great call to action for each person with any type of business or developement goals. I will use the tips you learned from Matt Dammon’s karate kicking, gun slinging, and confused perfomance to keep my motivation and focus.

    Thanks for sharing.

    • Jon
      March 9, 2011 | 8:54 pm

      Hi Frank, you’re welcome and thanks for stopping by. That gave me a good chuckle, man. Remember to pursue those goals minus the gun slinging ;) Hope to see you around again!

  2. Adam Paudyal @ endeavor online
    March 9, 2011 | 12:19 pm


    I am a big fan of Matt – particularly the trilogy of The Bourne identity. It is a kick-ass movie (O:

    Determination to fight for what we want is the key man. Block out the negative forces – this reminds me about what I wrote in my last post about embracing positivity and eliminating negativity.

    Aim for the top – Yes Sir.
    Awesome insights here brother!

    • Jon
      March 9, 2011 | 8:52 pm

      Thank you and welcome, Adam, it’s great to have you here. Block out the negative and just keep pressing, yes sir. I’m going to have to check out your post from yesterday.

  3. Hector Avellaneda
    March 9, 2011 | 1:20 pm

    Jon – I love this trilogy, man. Over the years I’ve started becoming more and more of a fan.

    Anyway, great analogy for fighting for your business. My Story is definitely what keeps me motivated everyday. I know I’m not the only one who went to college, graduated with student loan debt and credit card debt and then was betrayed by the system when I couldn’t find a job, even with a degree from one of the top research institutions in the nation.

    The down turn of the economy h it many college grads and recent college grads hard. In fact, a report I read indicated that Gen Y college grads will earn less throughout their lifetime duw to the economic clout and its effects.

    Young professionals these days have so much opportunity with the emergence of all the new technologies but most dont see it because they’ve been conditioned to think like employees all their lives.

    This is what motivated me, man! My story and showing others that they can earn what they truly think they are worth.

    I can go on and on and on and I am willing to fight for what I know!!!

    Thanks for the article, Jon!

    • Jon
      March 9, 2011 | 8:48 pm

      That’s inspiring, Hector. It’s sad but our educational system doesn’t teach how to apply the knowledge that well. There’s a disconnect there and online. Just as we quickly find that reading an ebook or taking a marketing course doesn’t guarantee you success in business. You have to apply what you’ve learned and continue to get up after each time you fall.

      Stay strong and keep fighting!

  4. Jk Allen
    March 9, 2011 | 6:32 pm

    Great work on this one Jon! I love the Bourne Series.

    Bourne was relentless in his approach to fulfill his goal (of acquiring the truth). No obstacle threw him off focus; no fear conquered his mind. He was truly determined… take that same profile, put it in business and you have a major player.

    Getting social, I’ve come to learn, is a massive advantage over the solo route – when in the right company. Multiple focussed minds joining in on one target strengthens the potential at hitting the bull’s eye.

    I agree, we should only aim for the top. Any less and we’re selling ourselves short. Aiming for the top increases our chances of reaching the top.

    Great job with this post Jon. It was entertaining and educational all at the same time. You killed it (in a good way…not a Jason Bourne way)!

    • Jon
      March 9, 2011 | 8:45 pm

      Haha thanks Jk. We simply have to be willing to be persistent and put up a real fight for our business and/or ideas. Plus, as you said, the collective focus of multiple minds is powerful. It’s also good to have other people there to bounce off ideas and receive fresh input. I’m glad you’ve found your rhythm being social.

  5. Stuart
    March 10, 2011 | 3:08 am

    Jon, I haven’t watched any of the Bourne films, but I think I might have to now!

    Great read, I wouldn’t have thought that an action movie would provide teachings to businesses, but you never know where the wisdom might come from next!

    I definitely agree with you about fighting for your business; if you put the time, effort, money, blood, sweat and tears into a business, then you have to be prepared to give it no less than 100%. If you don’t, if you don’t work at it with everything you’ve got, then the business won’t succeed as much as you want it to.

    Take care man :-)

    • Jon
      March 10, 2011 | 7:24 am


      Yeah I’m a sucker for a good action film; give this trilogy a shot you may like it :) You and I are on the same page about giving it all you’ve got. Anything less and how do you know how far you may have gone?

    • Hector Avellaneda
      March 10, 2011 | 10:45 pm

      You have to watch them, Stu!!!

  6. Adrienne
    March 10, 2011 | 1:00 pm

    Hey Jon,

    What, am I the 1st woman to comment on this post? Well here it comes… I LOVE Matt Damon and the Bourne Series. I found them all exciting and engaging.

    I really like how you used this example to what we are doing online. I guess I never really thought about it until you mentioned it in this post but I can see how it all relates. You brought up some very good points.

    I thought in the beginning I could do this alone and I was SO wrong. But one thing I have found is that by visiting other people’s blogs I am learning a lot from others and when I need help, I ask for it! Don’t be afraid to reach out because those that are here for the right reasons will be more than eager to give you advice or point you in the right direction.

    Thanks for this post, I think we all need to be reminded that we should never give up on what we really want in life.


    • Jon
      March 10, 2011 | 6:19 pm

      There we go, Adrienne to the rescue! Ha, I’m glad a lady chimed in. I’ve seen you out there all over mixing it up with folks so I know you see the value in connecting with others. You’re absolutely right; we should never give up on what we really want in life. Perfect.

  7. Codrut @ Squeeze Page Examples
    March 11, 2011 | 6:57 am

    What would people achieve with no determination and perseverance?

    I’ve made a commitment to myself:

    Write 50 viral blog posts by the end of 2011. 47 more to come!

    Wish me good luck :0

    • Jon
      March 13, 2011 | 6:54 pm

      Hi Codrut and welcome! Wow that is a lofty goal but I’ve seen your work and you pour an immense amount of effort into every piece. Your content is worthy of viral sharing, fine sir. You’ll be busy this year – best of luck.

  8. Marlee
    March 11, 2011 | 8:10 am


    First of all, I have to say that The Bourne Series is my all time favorite set of action films. I’m an anomaly when it comes to females and movie choices because chick flicks make me gag…GIMME GUNS!

    Okay that aside, thank you for the words of encouragement. All of the points you make here are crucial to pushing through to building a sustainable business – especially number one.

    Something I see quite frequently is that people quit right before they are about to experience a breakthrough because they just stop fighting. Ironically, it’s often when times get toughest that your moment is right around the corner.

    One quality that Bourne had that we can all stand to gain from what that he had amnesia. He didn’t let whatever happened in the past stop him from pressing forward. That said, as entrepreneurs we need to learn from our mistakes and setbacks, but we can’t let them keep us back.

    Love the analogy to Bourne here. Great job. :)

    • Jon
      March 13, 2011 | 6:52 pm


      Now that’s very cool to hear that you like The Bourne Series! You said it so well right here: “when times get toughest that your moment is right around the corner.” It’s true; we’ve all seen the “big names” share their breakthrough experiences and the darkest hour leading to them. Wow, I didn’t consider the amnesia angle either; great point! Thank you.

  9. Tisha
    March 11, 2011 | 9:05 am

    Great analogy Jon. I love the Bourne series too and that quote at the beginning is fantastic – definitely words to help get the “fighting mode” in gear in regards to building our businesses. Online business can be especially tough to stay motivated about in the beginning because it can feel like we’re operating in a vacuum – the big internet void. That’s why I love your point about getting social. It’s really the only way to keep the fires stoked when we’re just getting started. I learned this lesson the hard way! Now I realize that the only way to succeed in online, or any other business for that matter, is to reach out not just for customers, but for support, even when it seems like there is none. Eventually, with enough passion, persistence and authenticity other people will help, connect, share and support the vision that we have for ourselves and our businesses.

    • Jon
      March 12, 2011 | 11:12 am

      Tisha, welcome and thank you. It is certainly a challenge to stay motivated on this journey because we’re among a special, select few that are working (and living) against the grain it would seem. It’s great to see that you’re embracing the networking aspect of your business. I agree that passion, persistence, and authenticity will help spread your message because people will want to share it.

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  11. Danny @ Firepole Marketing
    March 18, 2011 | 7:36 pm

    Hmmm… this really got me thinking. It’s true that I’ve come farther with Firepole Marketing than I have with any other project to date… some of that has to do with how much I love the project, but a lot of the credit is also due to my partner, who keeps me honest and on task (and vice versa).

    The other thing that I was thinking, though, is how important the support of people who aren’t directly involved in the business can be. In my case, it’s my fiancee who is unbelievably supportive when I’m exhausted and still have tons of emails to answer and blog posts to comment on. :)

    Maybe I’m just thinking out loud… Jon, where do you get your support to keep on trucking?

    • Jon
      March 18, 2011 | 9:05 pm


      First off, congrats for committing to FPM so whole-heartedly. Keep at it man, you really are doing some inspiring things. When I saw your mp3 (tangible product) marketing angle, I slouched back in my chair and said, “dang, that’s slick.” I think I told you that before too.

      My mother and father. They don’t know much about what I’m doing online. It’s one of those, “they wouldn’t quite get it,” deals. But, they sacrificed so much for me. To keep me strong. To keep me out of trouble. To teach me right. They brought my brother and I up with dinner at the table and limited gaming time – lots of outdoor play. They were magnificent and yet we had a humble upbringing.

      What keeps me going is one day letting them know I matter. Letting them know that through me, all the good from them is being pushed out exponentially to others. I will never run out of steam; I’ll never stop. Just too stubborn to quit, my friend.

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