If I am passionate about my business idea then I can make it work, right?
There are at least two sides to this. People think that if they are in love enough with their business idea that it’ll be a success online. As long as they convey how much they love their interest, they’re sure others will follow.
Then you have the folks that are extreme, die hard affiliate marketers advertising and selling what’s hot and trending. They toss passion to the wayside and it’s all about, “show me the money.”
I don’t think there’s a right or wrong, only the choice of the approach that will complete you. But consider this: is your passion shared by enough potential customers?
If you’re passionate about raising fungus gnats do you think you can build a sustainable business around sharing your insider tips and strategies of raising them? Doubtful. While that may not be the best example it illustrates the point that you can’t pay the bills on trickles of traffic and interest.
You’ll need solid traffic numbers. They don’t have to be astronomical but there has to be an obvious pain or problem associated with your business solution to convert visitors.
Starting a business doesn’t have to be so painful. Learn to “look up” and see the world around you. What are people buying? What are they complaining about and what solutions are available? Does your passion overlap with any of these things?
Business Passion Plays A Part
Passion does play its part. If you genuinely enjoy what you’re in business to do then at least you won’t burn out fast. You’ll be able to publish useful content consistently. Plus, when the content and inspiration comes easily to you that’s when it doesn’t feel like work. Clearly passion has its merits.
Ever see a business owner passionate about their work? It’s infectious. You want to learn more from them and keep an eye on them. Their passion is evident in the care they pour into their work and their interaction with their clients. See Pat Flynn do this masterfully at his Smart Passive Income site if you want to see passion in action.
But demand also needs to be there. Search your market and be sure that there is pain and money being spent to remove that pain. Are people eBaying items in your industry? Can you find Amazon books or products selling what you are offering? Read the reviews of other products and you’ll gain insider knowledge to supply gaps.
How about what your competitors are doing; are you going to undercut or exceed their pricing and how will you
position yourself in relation to them? What is your USP?
Remember to place your audience first ahead of your own wants and interests. Ultimately they’re the ones that steer the ship. You may as well start with their interests in mind and either grow your passion around them or rejoice in discovering new interests!
It comes down to you. Are you okay with pursuing your passion even if it doesn’t pay? If you’re dabbling online partly for the creative outlet and entertainment that’s perfectly fine. But if you endeavor to supplement or even replace your current income then you can’t choose passion over payday.
So, what’s your passion and are you making it work for you? Share your thoughts below.