How Information Overload Will Kill Your Business

Image of Information OverloadWe’re all a bit guilty of being information hoarders. We feverishly browse all our favorite sites and bookmark every article that we can use for later reference.

We join newsletters and watch big product launches and absorb untold amounts of information.

We buy several of these information products that claim to deliver overnight formulas for success.

Product creators are even offering to do most of the work for us.  It’s one perpetual product or course purchase after another for some of us.

We buy but for what?

For the “just in case” scenario that we’ll use the latest whizz-bang system or formula? There will always be some guru or new guy on the block to sell you a tool you don’t need or promise you money for almost zero effort.

You’ll always have these distractions but if you’ve already purchased a program from Mr. Guru Marketer then try applying the knowledge.  Revolutionary, right?  The tool or system won’t perform the task without you.

Stop Idea-Hopping

You’ll fail to create a sustainable business online if you idea-hop from one method to the next.  If you don’t stick to one strategy long enough to extract any useful data or earn a buck then the truth is, you’re to blame. Not the tool or whizz-bang system (or the creator of the whizz-bang system for that matter).

With all that time wasted spinning your wheels how are you supposed to ever find out what works? Reading every other blogger’s strategies and studying endless product launches won’t get your tasks completed.  You’re basically frozen while the world passes you by.

Stop to consider that every expert, professional marketer, or self-sufficient online worker started at zero.

No followers.

No prospects.

No email list or a website. They got traction by focusing their effort in one direction and kept at it day in and day out until they reached their tipping point.

Focus Your Strategy

If you want to grow your online business then you’ll need to take pause. Sit in silence. Figure out what you bring to the table and focus blending your skills and passion with a market demand. Then go out and start researching where your potential clients are waiting for you.

The online business owners that will endure are the ones that work tirelessly creating valuable content and engaging their audiences.  Notice I didn’t say they work tirelessly buying every course or eBook from every guru about the next wave of internet marketing.

You’re the enduring business owner. You’ll be the one left-standing after all the scammers, spammers, and crooks have been Google slapped into oblivion. Why? You will choose a strategy and stick to it that’s why.  You will master it.  You will build authority in your industry first and then consider adding new methodologies and buying pricey programs to learn new tactics.

Ready to say goodbye to your days of wanton product and course purchases? Ready to stop maxing out your Visa on every shiny overnight success formula?

Good.  Limit your info intake today.  Instead, take action today by jotting down the top 3 things you should be doing to grow your online business and just do them already!

I’ll leave you with this powerful quote from Tony Robbins:

One reason so few of us achieve what we truly want is that we never direct our focus; we never concentrate our power. Most people dabble their way through life, never deciding to master anything in particular.

Photo: zipckr

3 Responses to How Information Overload Will Kill Your Business
  1. Sarah Russell
    February 3, 2011 | 10:09 pm

    Information overload is no joke – I probably lost about a year’s worth of time growing my business because I got stuck in that vicious cycle of buy something, read it, pretend like I’m going to implement the info and then buy something new.

    I definitely recommend setting scheduled “education time” for reading and catching up on new techniques, and then focusing on actual, productive work once the time is up.

    • Jon
      February 14, 2011 | 2:02 pm

      Definitely. All the education in the world won’t help you get things accomplished. You have to apply what you’ve learned; doing often teaches us more than reading about it.

  2. [...] the same. You were given deadlines, structured days were imposed on you, and you were fed plenty more rules and information every [...]

Leave a Reply

Wanting to leave an <em>phasis on your comment?

Notify me of followup comments via e-mail. You can also subscribe without commenting.

Trackback URL