Below is the video that inspired this article. I found it during a random browsing session and it features a Stanford University Professor, Google, and driverless cars.
Press play or if you can’t view the video click here.
Sebastian Thrun, a professor of Computer Science and Electrical Engineering, led the Stanford Racing Team in the 2005 DARPA Challenge (that’s the Defense Advanced Research Projects Agency).
As stated in the video, the challenge required a self driving car to successfully navigate a road course sans human driver.
Thrun’s team won (2 million dollar prize to boot).
Now, I don’t have an affiliate link to sell you a driverless car from Google. Sorry to disappoint. But what I do have is a few points about the related concepts that you can apply to your own business.
Driverless car concept – 3 points to ponder
1. Will you innovate?
Self driving cars are at the cutting edge of technology. Along with flying cars and hover boards, I find these vehicles fascinating. They’re straight out of Hollywood movies and have so many potential pros and cons we could go on for hours about them.
But mainly it’s all new thinking and it makes us ask ourselves: what innovation do we have coming down the line?
- Do you plan (or care) to lead the way in some facet of your industry: this month, this year, in two years?
- Are you going to strive to be an early adopter and future authority of a new strategy, service, or marketing channel?
- Are you willing to make the investment and necessary sacrifices to take that step beyond the pack?
Ask yourself these questions. Maybe they matter to you, maybe they don’t. But the “big G” isn’t a technological powerhouse as a result of blending in. Google is a leader.
2. What will you automate?
A driverless car would be great. No worrying about steering, shifting, or paying so much attention to the other crazy drivers that your eyes cross and hair falls out from stress.
Plus, I’d love nothing more than to take a nap during a long ride into the city or out to the country when I go tent camping.
But how much (and what) will you automate or delegate in your business to free up your time? Aside from a time management perspective, what tasks will you outsource that someone else can do better than you?
Think about the processes you can place on auto-pilot to help you be more effective.
3. What’s your “why” or greater purpose?
Sebastian Thrun’s motivation to create these vehicles is to save lives. After losing a close friend at age 18 due to an automotive accident, he vowed to focus his life on saving people. He believes that by mechanical precision we can achieve an overall safer driving experience.
What is your greater purpose? Is it more than profit-driven?
Is your “why” for what you’re doing tied to an emotional quest that will continue to stoke your creative and entrepreneurial fire?
Without an enduring “why” it isn’t easy to commit to achieving your goals. Your pursuits need to be backed by a white-hot emotional desire or it’s too easy to abandon ship.
It’s your business. You make the final decision here but consider leading rather than joining.
Consider automating rather than agonizing.
Consider being profound over being profit-driven.
Now consider leaving a comment below with your thoughts