Category Archives: Marketing

Marketing your business

Calling All Car Salespeople: My Two Cents On Bumping Up Your Sales Game

Image of Bowl Full of Cars

What comes to mind when you hear or read  “car salesman?” Do you get creeped out? Did you click the Back button on your browser (you probably didn’t read this line if you did). Are you a car salesperson? Well, whatever the case: relax. This isn’t an article bashing car salespeople or their industry. I…

Should Your Market’s Short Attention Span Worry You?

Image of Smartphone

On a recent United Airlines flight, I noticed something discouraging. People have alarmingly short attention spans. They just don’t focus on one thing for long before getting bored, worn out or distracted. Here’s what I witnessed (before I mention it, maybe I shouldn’t have been so nosey but I couldn’t resist). Girl with her smartphone…

How One Man from the U.K. Generated a Flood of Traffic from Video

Image of Video Studio

Once upon a time, from a land not so far away, Paul Wolfe shared a secret with me during a mastermind call. He’s a bright guy who has been running a flourishing membership community in the guitar lesson industry. Paul uses video to share his guitar tips, lessons, and tricks with a paid community. But…

Will You Copy this Company’s Customer Retention Strategy?

Image of Customer

Hyundai is crushing it. How? By advising you what to do next, deepening the sales funnel, and profiting all the while. The Hyundai Assurance program is a little stroke of genius. The idea being you buy a vehicle from the Hyundai lot and they quote you a guaranteed trade-in price. Your future value is based…

Will You Swipe this Page from Verizon’s Customer Service Playbook?

Image of Binder With Pages Removed

Which cellular service do you use? I’m on Verizon Wireless. The service is fine but sometimes the billing and customer service can feel like tooth extraction. But, as we’ll discuss in a moment, they do teach us a thing or two about marketing. I’ve been using the same cell for almost three years now so…

These 3 Companies Will Inspire You to Narrow Your Target Market

Image of Market Choice Narrowing

“You can please all the people some of the time, and some of the people all the time, but you cannot please all of the people all the time.” That’s a variation of the famous quote from Abraham Lincoln. We’ve replaced the word “fool” with “please” yet it still holds true. You can’t please your…

What is Your Market Saying About You?

Image of Market Whisper

We all have a favorite TV show. If not TV, you have a  musician, artist or historic figure you hold near and dear. You’d give anything to spend a day hanging out with them. In the case of actors, have you ever watched some of their behind-the-scenes videos or outtakes from movies or shows? Isn’t…