Work sucks. Yep, it’s true. But perhaps you disagree with me and admit your personal bliss IS waking up to your alarm wailing in your ear only to rush to an office where you’re underpaid and under-appreciated.
Now, don’t get me wrong. Working a 9-to-5 can give you a sense of accomplishment and purpose and it’s not like anyone else is stepping to the plate to pay your bills.
But let’s face it, you’re trading your time for dollars and your efforts mainly help line the pockets of someone else. Bummer.
So as you stare out your office window (or at your pinned-up cubicle pictures of where you’d rather be) you ask yourself, “Self, how can I achieve my escape velocity and tell The Man to shove it?”
Enter: your own online business (and the crowd goes wild!).
Have doubts about successfully running a business online? Well allow me to ease some of your doubt and bust 5 common myths preventing you from crushing it online.
1. It’ll cost a fortune
Absolute rubbish. There has been no better time in history than now, today, to get your business launched and use the social web to get your message out.
For under $20.00 you can register a domain name for your website with hosting (in case you don’t know what hosting is it’s the space online that your website resides). Then you’re off spreading the word about those awesome green widgets you’re selling or life coaching services you offer or fill-in-the-blank.
Oh and unless you’ve been living under a boulder for the past 6-7 years you’ve probably heard of a little free website called Facebook. Talk about getting the word out at zero cost and the benefits of genuine connectivity; it’s a no-brainer leveraging free social media.
2. I need to be a programmer or designer
Ever hear of WordPress? With virtually zero coding knowledge you can use WordPress as the framework to build your site.
It handles page creation, makes article publishing a snap, and invites comments from readers so you can engage with your audience. You know, that all-important first audience we start out with that includes your cat, mother, and your second email account that you use to sign up for freebies.
3. There’s too much competition
You know what they say about MMA fighters? When they’re in the octagon among thousands of screaming fans and stadium noise they can still single out their coaches’ voice.
That’s all you have to do (no, not be a cage fighter)! Just be the clear voice among the noise. You don’t have to be the biggest company; just deliver a clearer, more relatable, and persistent message than your next competitor.
Most of your competitors are doing it all wrong anyway. Believe me.
4. Takes up too much time
We all have a unique set of responsibilities. Your 9-5 job, kids sports practice, volunteer work, ostrich farming and so on.
I get it. You’re busy. So am I.
All it truly takes is a concerted effort to take one single step, even a little one, toward a specific goal everyday. Only one.
Have to set up a website? Day 1: register domain name.
Does your site need 3 articles this week? Days 2/4/6: wake up an hour earlier in the a.m. to write the article.
See, everything is within your grasp but you have to do a little more than simply wish for it.
5. The economy sucks
Yep, you got me there. The economy is on the outs. But let’s be realistic, is everyone flat-broke in this economy?
Nope, not by a long shot. Consider this, on average $2,736 per U.S. household was spent on dining out in 2009 and that’s a want not a need. So you can see there is certainly some discretionary spending out there just aching to have your name slapped on it.
The economy isn’t sucking for all of us.
Busted Wrap Up
So now you realize you don’t need to take out a 2nd (or 3rd) mortgage on your home. You won’t need a 4-year degree to build an attractive website but you DO need to be the clear voice heard through the screams and noise of your industry. A little time invested everyday on your business will help achieve your goals over time and even though the economy sucks there’s still boatloads of moolah out there for you.
Knowing all this, what will you do next? How about taking the first step toward establishing your web presence. Let me help you get rockin’ online, just see my services for details.
Have you ever sampled the sweet nectar of an online business? Please share your story in the comments.