Thank you to everyone who commented on their experiences with community and with your recommendations to make them work better for you.
It appears the popular ideas were:
- Keep communities focused in theme
- Keep the overall size small or highly structured for groups
- Submit posts and replies only if they offer value
We were all turned off by clutter, trolls, and senseless noise going on in so many communities.
There were also good points made about the fact that we join communities for a specific reason.
We don’t join them to be marketed to repeatedly. Even though I believe some product recommendations are fine, I agree it can be abused within forums.
So, I wish all of you well in your tribes, groups, and forums this week. Together we’ll reach our goals.
But last week is history and here we are at the start of a new week. As business owners we have to keep producing. Do you have a plan for the week or month? Are you going to just grind away at the same daily routine or is this your week to do something profound?
Develop your idea
In order for your business to grow, you’ll need to take action. After reading this post, jot down just one idea, product or milestone, that you want to tackle this week.
Make it count.
This isn’t a, “well, I’ll continue to write content for my website this week.” If adding content to your site is a stumbling block, then make your goal measurable. Instead of, “I’ll write content,” be bold about your goal:
“I’ll write 3 articles for my site this week to go live on the following days…they will be on the following topics…”
Now. Get writing.
Some of you can set a goal to land one new client this week. Even if you just get them in the door with your lowest priced product or service bundle. Here are some ideas about making that sale this week:
- Bundle products or services and announce it on Facebook/Twitter/via a post on your site
- DON’T offer a discount (why devalue your hard work?)
- Offer a live webinar for free but limit the participation (using ethical scarcity)
- Offer your paid service to those webinar attendees at the end (offer a special bundled package-no discount)
- Ask for a sale! Talk to other business owners who may know someone that needs your service
We’re all in this together so reach out to community friends to see if they can refer you some business. All we ask is that you don’t over-rely on this strategy.
Take a profound business step…
This may be your week to drop the yellow pages ad for your business and start running a Facebook Ad campaign.
Maybe it’s the week you hire a consultant to tweak your online strategy.
Just do it (thanks, Nike), whatever “it” is. Let’s continue with some brainstorming here.
If you’re a blogger then write that 10-day boot camp autoresponder series this week. Join a 7-day boot camp for yourself or maybe just sign-up for an Aweber account and see how email marketing works.
As a freelance writer, this is your week to launch that 8-10 page white paper or an in-depth ebook about how to earn a living online. Pay for a quality ecover design and install that opt-in prominently on your site. Then share it on your social channels.
If your business isn’t using video, isn’t it time? I’ve only released one Twitter video here at JonAlford.com so I need to work on this as well.
But…I do have a non-video surprise coming this week. It’s MY profound business step (I don’t give advice without trying to implement as you can see) and you can ask me about it in the comments. Hooray for taking action!
Share your profound step
Be brave. Let’s encourage each other to stay accountable to our goals. I’m open to any thoughts or comments you have but I strongly encourage you to use the comments below to lay it on the line:
What will your profound business step be this week?