Be Profound: Your Next Business Step is…

Image of FireworksLast week was a great week for discussing community.

Thank you to everyone who commented on their experiences with community and with your recommendations to make them work better for you.

It appears the popular ideas were:

  • Keep communities focused in theme
  • Keep the overall size small or highly structured for groups
  • Submit posts and replies only if they offer value

We were all turned off by clutter, trolls, and senseless noise going on in so many communities.

There were also good points made about the fact that we join communities for a specific reason.

We don’t join them to be marketed to repeatedly. Even though I believe some product recommendations are fine, I agree it can be abused within forums.

So, I wish all of you well in your tribes, groups, and forums this week. Together we’ll reach our goals.

But last week is history and here we are at the start of a new week. As business owners we have to keep producing. Do you have a plan for the week or month? Are you going to just grind away at the same daily routine or is this your week to do something profound?

Develop your idea

In order for your business to grow, you’ll need to take action. After reading this post, jot down just one idea, product or milestone, that you want to tackle this week.

Make it count.

This isn’t a, “well, I’ll continue to write content for my website this week.” If adding content to your site is a stumbling block, then make your goal measurable. Instead of, “I’ll write content,” be bold about your goal:

“I’ll write 3 articles for my site this week to go live on the following days…they will be on the following topics…”

Now. Get writing.

Some of you can set a goal to land one new client this week. Even if you just get them in the door with your lowest priced product or service bundle. Here are some ideas about making that sale this week:

  • Bundle products or services and announce it on Facebook/Twitter/via a post on your site
  • DON’T offer a discount (why devalue your hard work?)
  • Offer a live webinar for free but limit the participation (using ethical scarcity)
  • Offer your paid service to those webinar attendees at the end (offer a special bundled package-no discount)
  • Ask for a sale! Talk to other business owners who may know someone that needs your service

We’re all in this together so reach out to community friends to see if they can refer you some business. All we ask is that you don’t over-rely on this strategy.

Take a profound business step…

This may be your week to drop the yellow pages ad for your business and start running a Facebook Ad campaign.

Maybe it’s the week you hire a consultant to tweak your online strategy.

Just do it (thanks, Nike), whatever “it” is.  Let’s continue with some brainstorming here.

If you’re a blogger then write that 10-day boot camp autoresponder series this week. Join a 7-day boot camp for yourself or maybe just sign-up for an Aweber account and see how email marketing works.

As a freelance writer, this is your week to launch that 8-10 page white paper or an in-depth ebook about how to earn a living online. Pay for a quality ecover design and install that opt-in prominently on your site. Then share it on your social channels.

If your business isn’t using video, isn’t it time? I’ve only released one Twitter video here at so I need to work on this as well.

But…I do have a non-video surprise coming this week. It’s MY profound business step (I don’t give advice without trying to implement as you can see) and you can ask me about it in the comments. Hooray for taking action!

Share your profound step

Be brave. Let’s encourage each other to stay accountable to our goals. I’m open to any thoughts or comments you have but I strongly encourage you to use the comments below to lay it on the line:

What will your profound business step be this week?

Photo: senhormario

36 Responses to Be Profound: Your Next Business Step is…
  1. Sarah Russell
    March 21, 2011 | 10:06 am

    Can’t wait to hear more about your profound business step… :)

    I have a lot of projects in development, but none that will be ready to go this week. So I’m going to have to wish all the rest of you best of luck with your profound business steps – looks like it’s going to be more of a maintaining/plugging away kind of week for me :)

    • Jon
      March 21, 2011 | 10:31 am

      That’s OK, Sarah. You’ve been shipping consistently since we crossed paths at the New Year; you’re being profound! Thank you for your encouragement here.

  2. Marlee
    March 21, 2011 | 10:36 am

    Hey Jon,

    This is great advice. I think the word profound scares a lot of people because they equate that with having to do something never done before, but I think what your saying here is to step out of the box in a meaningful way.

    I love that and it’s essential for continued growth. I’m taking some profound steps this week as I’m developing and starting to implement a new content production schedule. I want to deliver variety to my audience so I’m hoping this will help me do that.

    Thanks for the push! We all need one. :)

    • Jon
      March 21, 2011 | 6:42 pm


      You’re absolutely right. Profound is an intimidating word. It’s OK that it’s a bit daunting to try doing anything profound. Then again, we have to keep in mind that profound is all relative. It’s just what your next big step is that will move you forward. Similar to what you said about stepping out of the box in a meaningful way.

      Oooh a new content production schedule. I will have to go see what you’ll be doing to dial things up. Have yourself a profound week, Marlee, you’re earning it.

  3. Peggy Baron
    March 21, 2011 | 1:46 pm

    Hi Jon,

    Your post is inspirational and I appreciate that. I do like being held accountable. ;)

    I was profound last week and the week before, with a 4 day vacation thrown in the mix (I don’t recommend vacations in the middle of being profound – very stressful), so this week is about checking all my simmering pots, and making sure everything is on track and people are happy with their newly acquired product. Also checking in with affiliates, double checking membership software, answering questions and that sort of thing.

    Then I’ll plot out next week’s plan.

    Thanks, Jon. I’ll have to come back and see what your other commenters are doing.


    • Jon
      March 21, 2011 | 6:39 pm

      Hi Peggy,

      Thanks – I think we all need a nudge in the right direction from time to time. Haha, got it, no vacations while being profound. So it seems you have a lot of plates spinning and that’s just fine. I’m ashamed but did I miss a recent launch of yours? You’re talking all this “newly acquired product” and “membership software” so that sounds waaay exciting.

      Guess I owe you a visit!

      • Peggy Baron
        March 22, 2011 | 8:24 am

        No big launch on my part but 2 big marketers promoted my most recent ebook right before I left on vacation, and there is a membership newsletter offer on the backend. It is waaay exciting but now it’s time to tidy up and make sure everything is running smoothly.


  4. Murray Lunn
    March 21, 2011 | 5:50 pm

    On Murlu, I plan to begin setting up the foundation for the new direction I’m taking to help fellow bloggers expand their business outside of their “blogging domain”. I have roughly 6 major posts that I need to complete by this week and then 6 more by the end of the next.

    I’m also writing a freebie ebook for my list that’s roughly 1/5th complete as of this weekend. I’d like to have it ready by this coming Monday.

    Finally, I want to begin promoting my PLR articles site to fellow webmasters that could utilize the packs for their online projects. Begin treating it like a true business and seek out qualified leads – then, make the sale.

    I’ve got a lot on my plate :)

    It’s all about that action. Very, very specific actions.

    • Jon
      March 21, 2011 | 6:37 pm


      Epic man. You are all action now that you’re a “free” man and that’s fantastic. Aren’t you going on vacation for a bit?

      Wow it seems you’re really going all out on post frequency; are those all for Murlu or guest posts as well? Best wishes with that, I know you’ll write some quality content. It seems you and Peggy Baron (on this thread) are both into the PLR scene. I don’t have much experience there, perhaps it’s time I read up.

      Thanks for stopping by, Murray. Congrats on all the big things happening for you. Hey, I’m going to zap you an email later.

  5. Mavis Nong
    March 22, 2011 | 9:13 am

    Hey Jon,

    I admire your energy and determination to create success! :)

    I can’t wait to hear more about your next profound business step – I’m intrigued…

    I have a few projects in the works and I’ll be happy to share as things develop further.

    Thanks for sharing and for the inspiration, Jon.

    All the best,

    • Jon
      March 22, 2011 | 10:08 pm

      Thanks so much, Mavis. Your words are empowering. Ah, we have some shared business steps moving us forward how great it is to be forward-thinking! Best wishes to you with your projects, I know you’ll do well.

  6. Kesha @small business website design
    March 22, 2011 | 9:46 am

    Jon, you are right on the money. I just met with my mastermind group yesterday and the topic of discussion was this very same idea.

    I recently dodged the bullet at work with another round of layoffs and I really had to rethink my strategies.

    Not only do I need to have x number of clients per week but there are other goals I need to (re)solidify and strategize about so as not to be concerned with the next round that comes! :-)

    Also, there was an article on the International Freelancer’s Site about not offering discounts and instead even raising your prices. Interesting article about how we value (or devalue) ourselves…


    • Jon
      March 22, 2011 | 10:11 pm

      Woohoo, mastermind group! Awesome. Layoffs, not so awesome. If you know how many clients you need per week then just work backward from there..per day…per traffic source…conversion per visit…you can do it.

      Raising prices, I’m all for it. I’ll have to check out that article, I’m not much a fan for discounting my work.

      I enjoy the videos you’re creating at XDwebsolutions, keep up the quality effort!

  7. Leanne Chesser
    March 22, 2011 | 12:17 pm

    Jon, I take action on a daily basis as I move toward my goals and I agree with the importance of that! You’ve written a great post to encourage others in taking action and in being accountable.

    • Jon
      March 22, 2011 | 10:13 pm


      I just read your article about synergy with your partner. It sounds like you really do make progress everyday and I’m happy for both of you. Let’s get the word out about taking steps forward and (in your words) “cooperative creation,” shall we?

  8. Stacy
    March 22, 2011 | 3:41 pm

    Hi Jon,

    Every day I have specific goals, usually more than I actually have time for! What I need to do is prioritize my goals so that the most important stuff is done first. I am working on a new project and the action plan that I will take is to give myself a date to have it ready to unveil.


    • Jon
      March 22, 2011 | 10:16 pm

      Hi Stacy,

      Fantastic! It’s encouraging to see that several people are actively engaged in big, new projects. Set that date (stay flexible) and just know that you can do it. Just one step closer every day will help get you there, best of luck to you.

  9. Heather C Stephens
    March 22, 2011 | 6:34 pm

    Hi Jon,

    Great article! My profound step of the week is to hire a coach again. I’ve been without one for a while and could see myself slacking in certain areas of my life and business. I also will be working on a product that is in progress, and being interviewed by an industry leader, which is a stretch to my comfort zone. I try to pick one big thing each day, that leads to a profound thing (to use your word) for the week…and a monumental thing each month!

    Thanks for the motivation today!

    • Jon
      March 22, 2011 | 10:19 pm


      Interviews are exciting, good for you. I wish you well with it.

      A coach you say? Even leaders sometimes need a little check up so good for you honing your game. It’s great that you’re developing beyond your comfort zone, challenges like those will help you grow and set you apart. I’m happy to hear you keep the element of profound effort and positive direction in your routine. Thank you for sharing.

  10. Hector Avellaneda
    March 22, 2011 | 9:28 pm

    Thanks for the encouragement Jon! One of the major milestones that I have completed this year was, as you may already know, was the brand establishment and development of my new wordpress theme.

    Luckily, I think we’ve got that down for the most part. There are still a few tweaks that need to be made here and there and I am working on that with my developer but nothing major.

    Since being featured on Pat Flynn’s SPI blog I’ve received quite a bit of emails asking for guest blogs and interviews so I’ve been a little busy meeting some of those requests this week.

    I know that’s now excuse so one of the things Im committing to working on this week is something that I started a few weeks back but have not worked on since with all the changes happening on my blog – my free E-Video Course and Blogging Guide that I am planning to make available to all of my blog subscribers beginning July 2011. This is actually one of of my next milestones for this year and I think I might have just let the cat out of the bag, but who cares! :)

    I love to under-promise and over-deliver. It’s taking me 4 months because I’ve never done anything like this before (number 1) and (number 2) I want to make sure that I make the product the best that my readership can possibly get their hands on so that they can start their very own blog, connect with people in their target audience and find ways to make a design a life online!

    Thanks again for the encouragement Jon!

    • Jon
      March 22, 2011 | 10:07 pm


      Yes, that went underway not long ago. Our sites are never quite the way we want them…but close :)

      Hey that’s fantastic that you received attention from Pat AND that it’s helping spread your brand awareness. Congrats! Hey that’s all right if you let the secret out, now we can help you with encouragement and nag you to make sure you complete it on schedule. That sounds like a very interesting course, I’ll check in with you about it.

      You can do it, Hector. Just keep plugging away and don’t be afraid to reach out for help. Way to be profound, my friend.

  11. Jane | Find All Answers
    March 22, 2011 | 9:36 pm


    I must say that this is an excellent and motivating post. Being profound in business is what is lacking among today’s crowd; that is why the easy demotivation.

    Your point about making a goal and being bold about it is quite strong. That needs a lot of commitment. And this is one of my plus points that I am able to succeed so far in my business.

    I always have a to-do list for today ready by the previous night. And that is my goal. I never forgive me for any leftovers for the next day. This kinda approach works great for me.

    Thanks for bringing up nice points. Quite worthy a tweet!


    • Jon
      March 22, 2011 | 10:03 pm


      True – it’s so easy to fall into neutral gear and lose motivation. That’s great you’ve found your rhythm by using a checklist each day to keep you on track toward your goals. Thanks for sharing!

  12. Golda Smith
    March 22, 2011 | 10:07 pm

    Hi Jon,

    What a fabulous article. I love the idea of having a profound goal. Mine is to hire a coach. I found one, now I just need to get my fingers to enter those 16 digits and press PAY.

    What’s yours?


    • Jon
      March 22, 2011 | 11:15 pm


      Welcome thanks for sharing. You are well on your way, you identified a need and have sourced a solution to meet that need. The final step is the one you hate and the one the coach loves ;) Congrats!

      You straight out asked me what mine is and so I’ll answer. Everyone “couldn’t wait to hear more” and I suppose my mention that it’s a surprise may have discouraged the inquiry.

      My profound step: Podcasting! (details to follow…)

  13. Jayne Kopp
    March 22, 2011 | 10:40 pm

    Jon, I loved the motivation and I get what you are saying.

    I have been quite profound behind the scenes and concur wholeheartedly that you have to step out of your regular routine sometimes to ramp it up.

    Funnily I was thinking about all the things going on and mentioning a similar topic. Mind was along the lines of sometimes you just have to bust your A$$ to make the next leap. (you get the pic) but I think its more or less what you’re saying.

    I wish you profound success and can’t wait to see what you have in the works!

    Thanks Jon


    • Jon
      March 22, 2011 | 11:10 pm


      I’m glad this aligns with you. Yes, taking the leap is the focus and even though it’s scary I can assure everyone it’s worth it. You’ll thank yourself later.

      Thank you so much for your profound wishes!

  14. Jk Allen
    March 23, 2011 | 1:49 am

    I’m late huh? It’s been a busy week my friend. But I’m back on the grind – happy to be here and really liked this post.

    I love when people promote action. Because it’s action that moves us forward. Even when we take side steps along the way – we get moved forward by action in the long run. Very important.

    My profound business move this week will be to finish up some loose ends on my blog. I had a record high 85 comments on my last post, so all the replies took up a considerable amount of time. But this week, I’m going to do it. Most important – is to finish the update of my About page. I started it on Friday – and wasn’t able to complete it. So, this one is big for me.

    You’re doing a great job John and your community is growing like wild. I love it!


    • Jon
      March 23, 2011 | 8:53 pm

      Hey I’m just happy to have you here, man. Your input is always valuable late or early.

      Congrats I saw your 85 comments and I was like, good for him! You let your posts season a bit and that’s a smart strategy. I’ll have to take another look at your About page.

      We’ll keep growing our communities together, Jk!

  15. Rowena Bolo
    March 23, 2011 | 3:28 am

    Hi Jon,

    First of all, I’m excited about your next profound step, which is creating podcasts, yay! :-)

    This post has caught me red-handed as for the past few weeks, I have my sort of ‘generic’ to-do list :-(

    I have a planned collaboration with my husband that was put on hold because of his ‘office obligations’, and I’ve never really replaced this project with a new project. Now this post is exactly the push that I need.

    I also like what Marlee mentioned about a ‘content production schedule’. I believe that having this mapped-out will definitely inspire me to plan on bigger projects as well.

    Thanks Jon, and I appreciate all that you do.

    - Rowena

    • Jon
      March 23, 2011 | 8:55 pm

      Thanks, Rowena! I need the encouragement :)

      Well you’ve experienced some growth in short time over there from what I remember reading. I’d say you’re doing a lot of things right already. I’m sorry to hear that your collaboration with hubby has to be put on hold for now. I hope that you can find another great project to sink your teeth into or that his office obligations loosen up a bit.

      You’ve been writing great content on your site and leaving valuable comments here, Rowena. I thank you.

  16. Joyce Oladipo
    March 23, 2011 | 5:17 am

    I have set a bold money goal for the year. This money goal is now been broken down to how much I need to make a month to meet my bold money goal. With that, I have managed to create product and services that is going to help me reach my goal by the end of the year.

    No matter what we do in our business. We need to know what we want to achieve in the next 3,6 and 12 months then break it down into little pieces and work on this pieces on a regular basis, that’s when I think we are properly managing our time and doing what’s going to help up achieve our goal by the end of year.

    • Jon
      March 23, 2011 | 8:58 pm

      Hi Joyce!

      Welcome. That is a GREAT strategy to make your goals attainable. You’re making them measurable and manageable because you’re breaking it down to a per week or day work load. I agree that approaching your “to-do” or “to-launch” this year is best served by plotting your course (with flexibility) and setting many smaller short-term milestones to guide you well.

      Thank you for your savvy input.

  17. [...] It’s replacing the post I had scheduled because what happened to me today aligned with the profound steps we discussed on Monday (but on a personal [...]

  18. Devesh
    March 24, 2011 | 1:07 am

    Hi Jon,

    Awesome advice you’re sharing here. Excellent post jon.

    My next business step is to create a thesis skin and write a ebook.

    Anyways, Thanks for sharing this inspirational post jon. Retweeted.


  19. [...] it doesn’t matter, this week is about being profound not about being [...]

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