It’s odd how I don’t feel 30 but what is 30 supposed to feel like?
To me, it’s more of a psychological milestone. Only when I say, “I’m 30,” does it hit me.
But such is life. The days turn into weeks, weeks roll into months, and the months zip by years at a time.
We have to savor the present.
This article is just some birthday chat and thoughts about marketing as it pertains to birthdays. Normally I schedule my content a good deal in advance but I’m deliberately writing this one the night before it goes live (but my birthday is the 19th). I thought I’d have some wisdom to share.
But I’m just too distracted by nostalgia from my 20′s to be profound tonight
So…how about some chit-chat on birthday marketing?
Marketing and birthdays
There’s certainly a place for birthday-focused marketing. In agreement with Jens Berget, birthday marketing needs to strike a balance of targeting and relevance.
If you’re an app developer that created a Facebook birthday app, I’d say that’s a smart inbound marketing tool. People will look for some novelty app, share it, and happily use it to commemorate birthdays.
But if you’re in the funeral casket business and send me a postcard or letter on my birthday pitching me your product then I’d say you’re a bit off the mark.
When you’re Hallmark or some other greeting card company and you ask me to join your newsletter, I’d think it’s smart business asking for my birth date. If I were you I’d work hard to make sure there’s a process in place to target me with a special gift or offer on my birthday.
Why miss the opportunity to connect with someone on such an intimate day?
If Hallmark targeted you on your birthday, it would remind you that you’re a valued customer. It would also serve as a reminder that Hallmark (for example) is the go-to resource when it comes time for you to buy a birthday card for your friends and family.
As of late I’ve received some local restaurant coupons and auto repair gimmicks. Nothing all too exciting. They probably just pulled (bought) my name off some list because I know I didn’t opt-in for any of this.
But for someone you hold near, instead of an appetizer coupon or $5 off an oil change, you could kick things up by sending them a funny birthday video from Jib Jab. Check out that site because I think you’ll enjoy it; the brothers at Jib Jab know a thing or two about the power of viral marketing.
Let’s hear it
What 30th birthday jokes can you slap me with today? I’m waving goodbye to my 20′s; have you any wisdom to share to help me survive the next decade?
What are your thoughts on birthday marketing angles by snail mail, apps and email?